The model that Pure Storage outlined as their path forward is not a net-new, as it is built on technology like last year’s FlashBlade//X and Gartner’s Shared Accelerated Storage category. It is, however, a differentiated strategy within the industry, that Pure believes will drive it to great heights.
Seclore, which is India-based, has been making a large push in the North American market, and while they have been selling direct here, are just beginning to build out a channel. The OEM deal with Citrix is their largest to date, and will add significantly to their exposure, while filling what had been a security gap in ShareFile.
Kaspersky is counselling its channel to take advantage of the increased market opportunities in the enterprise, both to build new business and expand the company’s brand awareness with major new logos. They are also emphasizing that partners need to be more aggressive in delivering security expertise beyond licenses and support.
This platform, the CS-4000E, is a version of the CS-4000 the company has been selling to government customers, priced lower for the enterprise. Looking Glass has begun to recruit a channel, and sees the platform’s ability to cover the whole threat intelligence spectrum as a strong incent for partners.
Gartner estimates desktop and notebook PC shipments falling by one-fifth over the next four years, while tablets and smartphone sales skyrocket