discounts

Channel Programs

Citrix channel chief lays out three major program changes, hints at another upcoming

April 6, 2016 Mark Cox Comments Off on Citrix channel chief lays out three major program changes, hints at another upcoming
Citrix is adding a new, incremental front-end discount for new opportunities among both new and existing customers. They are also reworking their MDF program, and redoing their CAR program to simplify it and increase partner opportunities.

Channel Programs

Data Dynamics scales up channel investment in revamp of partner program

October 26, 2015 Mark Cox Comments Off on Data Dynamics scales up channel investment in revamp of partner program
While the company’s StorageX storage management platform is a mature product, Data Dynamics itself is a three year old startup, and is just now completing building out the channel program it wants.

Channel Programs

New rules of engagement, deal registration rewards, highlight Intel Security channel changes

July 24, 2015 Mark Cox Comments Off on New rules of engagement, deal registration rewards, highlight Intel Security channel changes
The key set of changes to the program sees discounts based on partner tier flattened, and the resources moved to an enhanced deal registration program, to give more rewards to partners who do more work.

Channel Communities

Dell to launch limited term Preferred status eligibility for Varnex members

April 28, 2015 Mark Cox Comments Off on Dell to launch limited term Preferred status eligibility for Varnex members
Dell gives American Varnex members six months to enjoy the benefits of Dell Preferred partner status, with Canadian members to become eligible once the Dell-SYNNEX relationship in Canada formally goes live.

Channel Programs

New Dell partner benefits kick in with new fiscal year

February 27, 2015 Mark Cox Comments Off on New Dell partner benefits kick in with new fiscal year
Compared to last year, the changes to Dell’s partner program as the company begins a new fiscal year are much more modest, although the extension of rebates for new business to Registered partners will cause much cheer in that quarter.

Mike Coffield, vice president of worldwide channels at Vormetric
Channel Programs

Vormetric looks to spur big jump in partner sales with new channel program

May 14, 2014 Mark Cox Comments Off on Vormetric looks to spur big jump in partner sales with new channel program
New partner program to kick move from 17 per cent channel to 70-plus per cent channel into final phase.

Ralph Nimergood, vice president, worldwide partners and programs for CommVault
Channel Programs

CommVault remakes its PartnerAdvantage program

April 28, 2014 Mark Cox Comments Off on CommVault remakes its PartnerAdvantage program
Predictability, consistency among top goals in CommVault’s partner program remake.

Barat Dickman, senor director, of global channel programs, and go-to-market strategy at Avaya.
Channel Programs

Avaya Prepares Last Step in Volume-to-Value Transition

November 15, 2013 Robert Dutt Comments Off on Avaya Prepares Last Step in Volume-to-Value Transition
The communications vendor outlines plans to soon change its Avaya Connect partner program to one where tiers are determined by partner skill sets.

Renzo DiPasquale
Featured Post

Avaya Aims to Simplify Quoting with One Source

May 6, 2013 Robert Dutt Comments Off on Avaya Aims to Simplify Quoting with One Source
Avaya’s long-awaited single system for managing partner pricing and quoting finally has a due date – the networking vendor has announced that Avaya One Source will roll out globally this year, starting with EMEA and