discounts

Channel Programs

CrowdStrike looks to new partner program to expand partner base and aid in market surge

February 5, 2019 Mark Cox Comments Off on CrowdStrike looks to new partner program to expand partner base and aid in market surge
CrowdStrike has also announced the CrowdStrike Store, which is very similar to the Salesforce AppExchange, and also extended to broaden their routes to market.

Channel Programs

iPaaS provider SnapLogic looks to enhance partner digital integration capabilities with new partner program

July 25, 2018 Mark Cox Comments Off on iPaaS provider SnapLogic looks to enhance partner digital integration capabilities with new partner program
The new program significantly improves partner enablement, while looking to double down with key go-to-market partners and encourage joint solutions with SnapLogic Technology Partners. SnapLogic also wants to recruit some more partners in Canada.

Backup

Veritas boosts partner profitability, simplifies certifications in major partner program redo

April 10, 2018 Mark Cox Comments Off on Veritas boosts partner profitability, simplifies certifications in major partner program redo
Veritas remakes its partner program to add additional support for its 360 data management portfolio beyond their two core backup products.

Big Data

Splunk announces enhanced partner benefits at Global Partner Summit

February 28, 2018 Mark Cox Comments Off on Splunk announces enhanced partner benefits at Global Partner Summit
Last year’s refocus on the channel saw Splunk more than double the size of their partner base. This year they are looking to drive further by enhancing the existing partner tracks and formalizing two new ones.

Channel Programs

Riverbed unveils new channel chief and significantly changed channel program

January 17, 2018 Mark Cox Comments Off on Riverbed unveils new channel chief and significantly changed channel program
Ex-Cisco veteran Bridget Bisnette has been formally announced as global Riverbed channel chief, along with a much more simplified – and very different – channel program aimed at penetrating lower into the enterprise and midmarket from Riverbed’s traditional sweet spot.

Channel Programs

WhiteHat Security remakes channel program to remove barriers to partner profitability

October 12, 2017 Mark Cox Comments Off on WhiteHat Security remakes channel program to remove barriers to partner profitability
Changes include a new discounting and margin system, more flexible contracts, and a much improved deal registration process that is now within the WhiteHat partner portal.

Channel Programs

Pivot3 expands partner program and makes it more formalized and predictable

August 28, 2017 Mark Cox Comments Off on Pivot3 expands partner program and makes it more formalized and predictable
Pivot3 has a large channel, and the changes are designed to both provide increased support for go-to partners while ensuring the large majority of partners receive necessary protection and support to close deals.

Channel Programs

New service provider program highlights Pure Storage channel program enhancements

June 16, 2017 Mark Cox Comments Off on New service provider program highlights Pure Storage channel program enhancements

In addition to a three tier program for service providers, Pure Storage is adjusting how its internal sales people are compensated to remove what service providers believed was a tendency to favor working with traditional partners over ones selling Pure as a service.

Channel Programs

VIPRE looks upmarket with new, simplified VIPRE Advanced Security for Business

March 1, 2017 Mark Cox Comments Off on VIPRE looks upmarket with new, simplified VIPRE Advanced Security for Business
VIPRE has consolidated its business portfolio into a single full-featured offering, at a rock bottom price for 250 seats and over. It’s part of a broad strategy to expand the traditionally sub-250 seat-focused vendor upmarket.

Channel Programs

Extreme Networks stresses pay-for-performance, new customers in channel program changes

July 18, 2016 Mark Cox Comments Off on Extreme Networks stresses pay-for-performance, new customers in channel program changes
Extreme Networks has announced a series of significant revisions to its channel program, with more to be announced at their partner event in October.