Canada is the first market for Tech Data to upgrade its certification, which can spell benefits for solution providers selling to government and enterprise.
Salesforce looks to improve its support of partners, as it looks to grow its consultant base tenfold over the next several years to meet projected demand.
The new CompTIA CSA+ certification is designed to fill the gap between CompTIA’s introductory and advanced security certifications, while emphasizing analytics.
IBM’s new PartnerWorld Advisor with Watson aims to make it easier for partners to navigate partner program, while also driving home the cognitive message.
Salesforce has implemented new programmatic initiatives for partners, including the final architect solutions and Salesforce DX. The big change, updating the company’s infrastructure to effectively serve its growing army of partners, is underway, but is a long term project.
Simplification was the theme on changes to HP’s Partner First program. On one level, they will make it easier for all partners to do business with HP. On another, they will limit the access some partners in the old Business Partner classification have to some types of product.
SonicWALL is emphasizing that being able to focus specifically on security will enable them to custom design things to better enable partners, and better reward them for their specific value-adds
The Channel Standards, which are now four in number, differ from the older Trustmarks in being completely free for anyone, as CompTIA’s priority with them is to expose them to the widest possible audience.
Smart IoT Solutions by Tech Data positions the distributor as an aggregator of Internet of Things solutions as it aims to “make IoT simple” for partners.
New partner initiatives the company is working on include deepening technical and product training in their face-to-face training programs, and developing the concept of being trusted advisors together with partners to their joint clients.
Canadian channel chief Michael Kerr acknowledged that getting partners to commit to EMC as the partners are transitioning their businesses to add cloud capabilities and cutting-edge technologies to their practice is often a challenge. It’s also one factor in recognition as a top EMC partner.
Tintri makes several significant changes to its channel program reflecting its broader solution range and partner base, and adds Promark to Arrow for its North American distribution.
New Salesforce certifications are scheduled for March and April, while both the self-service Trailhead modules and the face-to-face Partner Fast Forward continue to progress to schedule.
The program offers tiers for exclusive and non-exclusive partners, an Exclusivity Program rather than deal registration, and high margins. Their Canadian partners have not been very active in the recent past, but a drive in Canada to change that and expand the channel is forthcoming.
Dell’s overhaul of its segmented deployment services into a united ProDeploy offering takes the same step they did in support with ProSupport, and has some attractive new elements for channel partners.
Silver Peak is reworking its channel program to better prepare partners for the SD-WAN market opportunity, which is much larger than traditional WAN optimization, and to assist them in making deployments which will be much less technical and complex than in WAN optimization.
Salesforce introduced many exciting new solutions at Dreamforce, but for specifically partner-focused announcements, the big ones were all about training. And there were a lot of them.
The Juniper spinoff launches its first partner program, to which old Juniper partners have to apply, and says that it has some unique differentiating factors.
Cheryl Neal of Avnet Technology Solutions offers solution providers eight questions that can maximize their software-defined networking (SDN) business.