Tag Archive for Branding

RSA introduces comprehensive SecurID identity access options with new SecurID Suite

The Suite complements SecurID’s traditional two-factor authentication with identity governance and identity lifecycle management, to create a broad solution the company says defies easy classification.

Sage looks to disruptive product strategy to leapfrog competition

At Sage Summit, Sage has outlined to partners a much more detailed roadmap than it has ever done before, in order to get the partners to understand fully where things are going, to buy into the changes, and engage closely with Sage on them.

ACCEO changes branding to improve awareness of company in the marketplace

With a view of expanding public awareness of its brand, particularly in Canada outside Quebec, and in the U.S., ACCEO has moved the ACCEO name more prominently into its many sub-brands, eliminating some confusion that existed among customers.

HPE stresses simplicity with new hyper-converged system for the midmarket

The new appliance, built on the ProLiant DL 380, brings a new interface to HPE hyper-converged products, which the company says is extremely user-friendly and easy to use.

VAR Dynamics announcing new name (CloudPlus), pricing, website, programs

VAR Dynamics completes a major restructuring with a name change to highlight the company’s focus on its platform rather than the services on top, and to illustrate that the company’s base has also moved beyond VARs to include other types of partners.

Agiliance takes new name, RiskVision, and makes major push into channel

Risk intelligence solution Agiliance pulls an Oracle, rebranding itself after its RiskVision product. RiskVision has done most of its business direct in the past, but is aggressively looking to change that, looking to add VAR, solution provider and MSSP partners.

ShoreTel Connect HYBRID Sites offer single user experience for cloud and on-prem

The new HYBRID Sites complete the integration of ShoreTel’s cloud and on-prem solutions which began with the new ShoreTel Connect branding last year. They improve partners’ selling ability with the single solution, and its suitability for larger deployments.

BitMICRO pivots to enterprise with new high capacity SSDs and branding

BitMICRO, which has transitioned their emphasis from the much smaller military SSD market, is focusing on high capacity drives as one of their key differentiators, and the new Z-Series SSDs go up to 8.8 TB.

Absolute drops Software from name, Computrace from branding

In a complete overhaul of its branding to position itself for the future, Vancouver’s Absolute Software has renamed itself, and is phasing out the name of its flagship and top-selling brand.

Seagate looks to new enterprise partners as eVault brand departs in enterprise push

The scalability of the old eVault solutions has been massively increased up to 400 per cent, so Seagate is rebranding them with the Seagate name and looking to extend them into the enterprise data centre market, as well as the ROBO space where they play today.

NetBackup 7.7 highlights broad refresh of Veritas portfolio

VMware Canada country manager Sean Forkan

New products include Veritas Information Map, which is built on the company’s new Information Fabric, and Veritas Resiliency Platform, an IT service continuity solution. Veritas InfoScale is an enhancement and rebranding of the old Symantec Storage Foundations.

Vancouver’s Cirius adds distribution to broaden reach for channel-friendly secure messaging platform

Cirius is gearing up for a push on multiple fronts, including a new emphasis on their own branded products, entering a new global broadline distribution deal, increasing their Canadian business, and becoming the first secure messaging solution to receive Parallels APS 2 certification for the Parallels Automation environment.