Zerto has introduced some new compensation features, and is also consolidating its programs, bringing its cloud program into the main program now, with vendor technology partners slated to follow early next year.
Zerto, which sells entirely through partners, is expanding its routes to market with this deal, which it expects will be only the first of multiple such major initiatives.
Today about 30 per cent of Docker’s business is channel, but they think these changes should get them to around a 50-50 mix, and longer term, they believe an 80-20 ratio is realistic.
Object storage vendor Scality believes the time is ripe to introduce its ATLAS Partner Program, designed to provide additional support to its channel of 25 partners, and to increase that number by selective recruitment.
The announcements are geared at beefing up NetApp’s data analytics presence in mid-sized businesses, following up a related enterprise initiative earlier this year.
The entry-level V Series, with a starting street price of $12,000 – a third of the original S Series – should open up new markets, especially in security, while the high-end P Series is aimed at larger users in the markets served by system integrators.
Dell promises massive innovation and change in technology, while pledging minimal disruptive changes to the old Dell and EMC product lines.
SVA Software is looking to enlist 25-30 top IBM storage resellers to sell their BVQ storage management solution, which will go to market entirely through partners.
Tegile says its new scale-out platform, with flash prices starting at about 50 cents/GB, will make on-prem flash cheaper than the public cloud and thus give channel partners a powerful weapon.
Nutanix makes its first foray into acquiring other people’s technology with a pair of deals designed to enhance their storage-class memory systems and improve their cloud automation and management capabilities.
Exablox unveils the OneBlox 5210, a scale-out low-cost flash product with object storage under the hood, that lists for $29,000 diskless, with 4 TB SSDs a further $2,000 each.
Caringo has developed a patent-pending process that eliminates the need for a gateway by connecting the NFS server directly to the Object Storage. This significantly cuts costs and improves efficiency, opening up new use cases that Caringo believes will mainstream object storage.
The interesting thing here is that Nutanix has expanded the Cisco support on its own, without Cisco being involved in the validation process. That supports the two companies’ earlier stated position that no partnership where Nutanix would be sold on UCS was in the works. This move may, however, indicate that Nutanix is trying to create momentum towards it.
HPE’s strategy with its new offerings is to offer strong featured hybrid-flash and software-defined offerings to the entry level at a sub-$10k price where they haven’t played before.
The AF1000 takes Nimble into the sub-$40k range for an all-flash array, which certainly isn’t the cheapest available on the market, but does offer a broad range of services and analytics.
Data protection vendor Datto has begun more significant integrations with RMM vendors, announcing a full integration with LabTech by ConnectWise. The company also stepped up its Canadian presence with the announcement of a second Canadian data centre, in Calgary.
Unusually for the business cloud backup space, Zetta has sold mainly direct, with only a small MSP channel. The new portal is designed to appeal to MSPs, and is part of a campaign to significantly expand the percentage of business that goes through partners.
A new reseller agreement between the companies will see this integration of Cisco Metapod with SwiftStack 4.0 software become available to the Cisco channel.
The on-prem specialist announces it will make a belated entry into the cloud backup space, to allow existing partners to get both their on-prem and cloud products from a single vendor, and to expand their partner base among MSPs.
Data protection vendor Acronis announces a Backup Cloud Extension for Azure, as well as the future availability of a Backup Cloud Extension for Microsoft Azure Stack – which will be available when Microsoft releases Azure Stack.
