Longtime Microsoft partner collaborator Dell Technologies kicked off their event by bringing VMware together with Microsoft to announce a partnership between two organizations who have not been close chums historically.
The new partnership with Dell EMC joins existing ones with Cisco and Lenovo – and will be joined later this spring with another StorMagic partnership with another big server vendor.
Automation Anywhere’s announcements this week include a new partnership with Toptal, which provides human talent, and which will see the companies add Digital Workers to that talent pool. It’s part of a plan to take RPA beyond IT and embed it more broadly and deeply in business processes.
The extended partnership integrates Wandera with the Microsoft EMS suite as well as Intune, to provide Wandera and its channel with the more comprehensive type of mobile security solution they see customers wanting today.
The announcement that the technology Adobe acquired last year with Magento is now generally available as Adobe Commerce Cloud was a major highlight of Adobe Summit. For Adobe ecommerce vendor partners who have worked with Adobe in this space, the consequences are not yet clear.
Microsoft CEO Satya Nadella appeared at the Adobe Insight event to highlight the extended initiative, which also saw a demo of how Unilever uses ODI to help reduce their plastic packaging.
Poly is designed to provide a new joint identity for the Plantronics-Polycom combination. In addition to new pipeline product announced at Enterprise Connect this week, the company also emphasized new and expanded strategic partnerships which have more joint offerings on the way.
The new Cisco and Hitachi Adaptive Solutions for Converged Infrastructure will go to market through a select number of channel partners, building on the channel focus of the recent VSP Pro solutions.
San Mateo-based Exabeam has announced a restructuring of its Technology Alliance Partner Program, which sees it move from the flat program that is typical of many technology partner programs into a three-tiered program based on the nature of their strategic alliances.
Symantec is making two sets of related announcements, with the key link between them being the general availability of the ICD Exchange, which enhances shared intelligence between Symantec and third-party vendors.
Pluribus Networks is also announcing an expanded partner ecosystem, which includes several categories of technology partners.
TITUS has been successful selling to very large enterprises, but as their skillset becomes even more relevant to the broader data protection market, they are broadening their go-to-market strategy with an expanded system of both strategic technology and reseller partners, with the goal of a 100 per cent channel business.
Teradici, like IGEL, was originally a hardware company that transitioned into a software company as the market changed, and they are looking from big things from this, and other new partnerships as the company continues its focus on a multi-cloud strategy.
Interset’s technology managed to interest the venture capital fund of the U.S. Intel community, but until now their exposure to solution provider channel customers has been relatively limited. They expect the CrowdStrike partnership will change that.
Barracuda will also resell Avast’s anti-virus solutions to their MSPs, which is a major extension of Avast’s go-to-market, and one they are looking to replicate with other RMMs. They are also planning a major solution announcement around RSA a month from now.
Dell has had an endpoint security partnership with Cylance, and that remains in effect, but this new one around Dell SafeGuard and Response solutions is considerably deeper and becomes the jewel in Dell’s endpoint security crown.
A new study commissioned by Dell EMC and Intel found that 93 per cent of enterprise customers surveyed believe that OEM partnerships accelerate product and services innovation, with the numbers being highest in banking and finance, and in media and technology.
IGEL believes that their new software licensing, on top of their strong momentum in the space, will soon make them the leader in the total number of thin client systems shipped –although only the hardware ones count in the analyst numbers.
The SwiftStack integration, their first ever with Veeam, lets local data on Veeam servers be automatically moved between performance and capacity tiers created in SwiftStack, defined by an organization’s management and retention policies.
This global deal, which is a very significant one for both companies, also has implications for Nozomi Networks’ strategy of bridging the gap between IT and OT, and for their IT vendor partners like Cisco and Fortinet and their joint channel partners.
