Intel Security showcased its year-old alliance of vendors involved in integrations around DXL. Optimism was strong that the newly announced Open DXL would amplify its value to these partners.
The new Atlantis integration with Citrix brings its VDI infrastructure directly into Citrix management interfaces, while the new partnering with Rancher Labs integrates Atlantis’ management interface with theirs to better manage containers.
For Nimble, the Lenovo partnership massively expands their route to market, with a series of new appliances that combine the two companies’ technology, and which will go to market through Lenovo and its channel.
Stantive, which had a long relationship with Salesforce as a customer before becoming a business partner during the past decade, is now building out its own channel for its CMS solution and seeing strong results.
Validating Cohesity software on the Cisco UCS platform adds another route to market in addition to their own partners, and the Cisco deal is unlikely to be the last.
Both Scale and Workspot extend their partnering strategies to produce a simple turnkey VDI solution well timed with Citrix’s end of lifing of its VDI-in-a-Box offering.
The Information Builders partnership is the first in a strategy designed to provide Scale partners with additional software services, turning their hardware platform into an App Store of sorts.
Silver Peak also announces the hire of a team of executives to build up the service provide business, which will be expanded with other partnerships.
Workspot makes a native cloud-based VDI solution which is simple to install and use. Hyper-converged vendors are one of their routes to market, and this new agreement makes available a reference configuration for Workspot VDI on the HPE HyperConverged 380.
The two companies have been long-time partners around VDI, but this extension of their relationship makes a very low cost hyper-converged offering, which combines Atlantis’ hyper-converged infrastructure with the full Xen stack, available to any certified Citrix partner.
Key elements include Azure becoming Citrix’s preferred cloud platform, and Microsoft Skype for Business now being optimized for the Citrix VDI environment, the only one to receive this preferred treatment.
Seclore, which is India-based, has been making a large push in the North American market, and while they have been selling direct here, are just beginning to build out a channel. The OEM deal with Citrix is their largest to date, and will add significantly to their exposure, while filling what had been a security gap in ShareFile.
SAP and Apigee are both seeing good synergies from their approximately two year-old partnership, the type of ISV alliance strongly being broadly pursued by both companies.
The Lenovo announcements included three joint offerings with integrators around SAP HANA, SAP-related data warehousing and memory announcements, and a hyper-converged sofolution r SAP Business suite applications stemming from their partnership with Nutanix.
OpenText has historically been mainly a direct player, but is looking to leverage its strong partnership and personal relationships with SAP, and its relationship with SAP partner Accenture to build up its channel business in Canada.
Sage has announced a new global program for its independent software partners, which replaces multiple previous product, region and company-based initiatives, and which the company pledges will be the first of a series of initiatives which will make partners of all types much more central than before.
Digital disruption is intensifying IT democratization, and Dell is responding with a datacentre strategy which some competitors likely consider heresy, but which Dell believes is the wave of the future.
How CompTIA’s Trustmark can open market opportunities and help win new business
Long-awaited program sets partners up to deliver managed security services based on vendor’s products
The security vendor teams with Dell, ExaGrid, HP and Quantum to offer pre-specified and pre-configured joint solutions for the companies’ channel partners.
