Fortinet Sponsored Content
Partner considerations for the Work-From-Anywhere environment
Fortinet Canada channel leader Sean Campbell offers solution providers advice on meeting customers’ work-from-anywhere needs in this guest blog.
Month: April 2023
Storage
Pure Storage announces GA of next-gen native block and file services with File Services for FlashArray
While unified block and file storage systems have been around for some time, Pure says that they bolt management onto one primary system, whereas their new service manages blocks, files and VMs on an equal plane, allowing admins to have the native benefits of all.
Networking
HPE Aruba formally unveils Agile NaaS approach and a new networking Service Pack
Aruba acknowledges that Agile NaaS, which helps partners and customers customize networking solutions for specific use cases, will always be for a smaller share of customers, but says it will have great value for them, and it’s still a segment which is large enough to pursue.
Channel Programs
Barracuda expands channel resources with new executives and enablement support
Barracuda strengthens investment in partner experience, particularly for more technical SEs, with new hires, with more to come, as well as additional enablement resources.
Networking
HPE Aruba lays out strategy for partners and customers at Atmosphere event
HPE CEO and HPE Aruba leader Phil Mottram outlined how Aruba fits into HPE’s broader unified cloud experience focus, and detailed how Aruba is positioning itself going forward.
Networking
Next-gen HPE Aruba Networking Central platform of signal importance to company gong forward
The next generation version contains multiple new features designed to make customers lives easier, on a platform that will manage all of Arubas expanding solutions inventory
Artificial Intelligence
Conga launches Conga Revenue Lifecycle Cloud and announces expanded partnership
The new Conga Revenue Lifecycle Cloud fundamentally reworks Conga’s solution portfolio by rearchitecting all their applications into microservices, while the expanded partnership with Accenture turns what had been reactive joint sales to customers into common sales and engineering activity where the two companies will collaborate much more extensively than in the past.
Avaya Sponsored Content
CCaaS trends, insights, and statistics to know
Avaya’s Jim Geary shares key things to think about for success in the Contact Center-as-a-Service market in this guest blog.
Big Data
Boomi expands presence in Canada with new Vancouver Center of Excellence
The enormous scaling up of Boomi’s Canadian operations will see the immediate addition of 80 new staff, with further large growth slated for the future.
Security
Passwordless authentication vendor Axiad adds Canadian hosting capabilities
Axiad has had a presence in Canada, but it has been limited, something they think Canadian hosting and strengthening their channel in Canada will remedy.
Security
New Netacea channel leader Joe Murray looks to drive channel further with new partners, and upcoming new solution
Netacea began to add partners when they moved into North America two years ago, and now is focused on adding some larger and more specialized ones. They also are about to launch a new Bot Attack Intelligence solution that they believe will assist partners.
Big Data
New Boomi channel chief looks to grow channel further and better align with internal sales
The announcement of Dan McAllister’s appointment as Senior Vice President of Global Alliances and Channels at Boomi is but one of multiple senior changes in the leadership team just announced, including a new Chief Commercial Officer, a new Chief Strategy Officer, and a new Global Commercial Market Vice President.
Cloud
Former Maxta CEO Yoram Novick takes over as Zadara CEO to drive its new phase of growth
Zadara started out selling storage as-a-service, but now focuses on offering a distributed model for cloud computing with over 500 clouds, to go up against hyperscalers whose data centres are much larger but fewer.
Managed Services
Adlumin unveils enhancements to their Security Operations Platform
MDR is just one of eight features in the Adlumin platform, which goes to market entirely through channel partners, initially VARs and SIs, and more recently, MSPs.
Servers
Barracuda simplifies cloud SaaS purchasing with two simplified security bundles
The two bundles, which make the customer’s path to purchase much simpler and faster, will also benefit Barracuda channel partners by making their lives easier.
Security
Crowdstrike adds MXDR service with CrowdStrike Falcon Complete XDR
Crowdstrike believes that with XDR being where IT security is headed, many of their MDR partners will transform their practices into MXDR ones, where they can offer a fully managed service with their own IP on top of the CrowdStrike platform.
Backup
N2WS builds more momentum with Azure support, embrace of technically specialized partners
N2WS was originally a pure play AWS protection platform, with AWS being both their best partner and biggest competitor, but they more recently broadened into Azure platform support and the Azure marketplace.
Channel Programs
Tenable adds OT support and enhances IT enablement support in strategic vendor program
The support for OT integrations is something Tenable had not been able to offer technology partners until recently, because they are very different from IT integrations, but the technical obstacle to achieving this has been overcome.
Security
Startup Sentra looks to drive sales and dominate Data Security Posture Management market
Joseph Hoban, the company’s first head of sales, lays out his plan to make Sentra a winner in a hot market segment.
Channel Programs
Software collaboration vendor Appfire fine tunes channel strategy in move upmarket
Appfire has been selling its software for years through a channel-first strategy, principally through the Atlassian platform and ecosystem, but has now formalized and beefed up its own channel program to make partners more productive and recruit more good ones.