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While Cleveland-headquartered Keyfactor is well-known in the North American market and channel, Swedish-based PrimeKey, while a global company, is much stronger in Europe and has had a much less robust channel presence.
Code42 moved to a 100% channel model last fall with the launch of their Incydr solution for insider risk detection, which integrates well with SIEM, SOAR and IAM vendors, and benefits from channel partners who can bring these integrations together.
The emphasis with the five new offerings, using technology from Addfor, Everseen, cnvrg.io, SAS and NetApp, is on the solutions’ ease of deployment, removing a barrier that has stymied many enterprises from getting AI products into production.
Digital Guardian is also introducing a streamlined Managed DLP for Midsize Companies channel program to help partners sell the new service more effectively.
How can organizations tackle the growing menace of attacks that shake trust in software? Cameron Camp and Tony Anscombe of ESET tackle this supply chain challenge.
BeyondTrust has built the standardization of pricing across the products of the four companies who became the present BeyondTrust in 2018 into the program. They have also separated out their less active partners into a new Authorized tier that will buy through distribution.
Influential research and advisory company Forrester has recognized Kaspersky as a ‘Leader’ in external threat intelligence services in its ‘The Forrester Wave™: External Threat Intelligence Services Q1, 2021’ report.
Aruba sees major new opportunities for channel partners in the new integrations between the old Silver Peak platform, now Aruba EdgeConnect, and both ClearPass Policy Manager and Aruba IDS/IPS Threat Defense.
With the growth of subscription-based sales, FireMon has also restructured its deal registration discounts to add support for subscription-based opportunities.
Ataccama launched its Ataccama ONE Gen2 Platform into beta in November, and used its flagship customer event to highlight both its general availability and its ability to address customer concerns enumerated in a new study that was also featured at the event.
VAST still sells its technology through an appliance model, but now the customer purchases it directly from Avnet, which makes the hardware, giving the customer direct from the manufacturer pricing, although VAST says their channel strategy will not be impacted by this. .
Almost everything in HPE’s portfolio is already available as a service, and while Canadian customers have been somewhat slow to warm to the new model, Hilton says that’s changing in a big way.
The cloud distributor hires a bilingual Canadian head of sales and a Canadian Microsoft Program Manager, reflecting the key influence of Microsoft in convincing Pax8 to finally put boots on the ground in Canada.
Intel touts the superiority of its processors over the competition in many AI-related applications, and also introduces a plethora of related product.
Lenovo is unveiling eight new servers using the just-announced Intel Ice Lake processors, with four of them representing specialized use cases, and expanding the portfolio of Lenovo servers with Neptune liquid cooling.
Expansion into the burgeoning cloud and cybersecurity opportunities requires technical knowledge as well as new vocabularies and marketing tactics.
In addition to the new offering, which will let Dell partners who were already working with Druva apply that business to the Dell Partner Program, Dell is also announcing the addition of Google Cloud to the Dell EMC PowerProtect Data Manager cloud ecosystem, and the ability to lower snapshot retention costs with joint availability of PowerProtect Cloud Snapshot Manager and PowerProtect DD Virtual Edition.
