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NetApp has presented an impressive array of new commitments to partners, but in return in for reciprocal commitment in return, specifically selling NetApp’s newer solution areas.
Western Digital is looking to drive massive change on two fronts. They are emphasizing their strong enterprise data centres today, and that the company is about far more than low-cost JBODs and consumer drives. They are also emphasizing their ability to play a key role in driving the technology of he data centre of the future.
Western Digital is emphasizing its centrality to the data centre of the future, while simultaneously refreshing their data centre capabilities of the present with a refresh of their Data Center Systems.
The new program is basically a change in the pricing structure that moves software costs into a subscription-based OpEx model, which Scale partners with an MSP practice can use to increase their profitability.
The NetApp strategic priorities for the new fiscal year will have implications for their sales strategy. Here’s how that strategy will affect the channel.
NetApp’s cloud business is still fairly small, but their offerings will roll out in force this year, and NetApp wants customers to lead with them – a strategic decision that would have seemed bizarre not long ago, but is now central to the new NetApp.
At their C3 partner event this week, NetApp exhorted partners to ramp up their efforts to sell NetApp’s new HCI offering based on Solidfire technology, while not letting up on their FlexPod CI activities.
All-flash led NetApp’s climb back from the brink to profitability, and all-flash remains one of NetApp’s strategic priorities this year. However, while Joel Reich’s business unit delivers most NetApp revenue, its development priorities have transitioned to the new Cloud First approach
While the new Velocity program is not focused solely on Lenovo, Lenovo is actively participating in it, with new HX product bundles and a new software HCI product which is also well suited for enterprise customers.
NetApp CEO George Kurian kicked off NetApp’s second C3 partner conference by outlining the company’s three-pronged strategy to drive business in the year ahead, and asking partners to increase their commitment to NetApp to match the increased commitment NetApp is making to them.
Late-stage investor TCV, which has been involved with many other startups who have hit it big, have made a $90 million investment in Silver Peak, to help the company and its channel drive forward at a time when the SD-WAN market is taking off.
MapR says these changes will let customers fundamentally reshape their use of analytics, which will also open up new opportunities for their channel partners.
The existing strong technical integration between Gigamon and FireEye has been extended to make the joint solution much more turnkey for partners. More enablement and sales tools are being provided, along with new incentives for selling the joint solutions, and new joint integrations for partners are also coming.
Traditional SonicWall partners will be delighted by many new firewalls, while the more platform-focused partners will like the enhanced integrations designed to appeal to a midmarket customer base.
Debbie Heiser has moved to a new position, as vice president, Canadian services delivery, while Daina Proctor has been appointed as a regional director for the National Capital Region and Western Canada. Osman Baig is now a regional director for Optiv in Toronto.
HPE Pathfinder head Vishall Lall discusses the company’s venture funding strategy moving forward and how it is increasingly synced with HPE’s strategic initiatives.
The new service is something that all Trend Micro partners can resell, but Trend’s goal is to expand it to make a white-labelled or broader version available to more sophisticated MSSP partners.
