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While the previous Go Purple partner program was more of a bare-bones effort, the new Luminary Partner Program is better attuned to the company’s Cloud First strategy, and more complete, although formal certifications won’t arrive till next year.
Leostream has been in business over 20 years but sold mainly direct, with a minor partner presence, so the company has now established a channel program and transferred their Business Development team to manage partners.
Michael Porat comes in to further drive Salt’s growing API business by extending their strategic vendor partnerships and centralizing and enhancing their channel management.
Precryption technology is a more efficient way of finding threats in encrypted network traffic, which examines the data before it is encrypted, and has wide appeal to reseller and strategic alliance partners alike.
The Aruba Instant On AP22D, a Wi-Fi 6 access point, and the Aruba Instant On 1960 stackable switch are both SMB products laden with enterprise technology, and are aimed at SMB customers who want performance.
Netsurion has been around for many years, but this is the first distribution deal for the MDR provider, and they chose a new company with a white glove model whose founder has already succeeded in distribution with the same model.
Ewington won’t exactly be a new face, having been at HP and then HPE for 27 years, including many channel facing roles, and having been acting in this position on an interim basis since February, but his past experience provides him with views how partners can be made more effective.
The Brand Store is a completely remade version of a product inriver has had for many years, and while not itself a lucrative opportunity for their partner base, it will contribute to the overall value of the inriver solution and to partners’ advisory roles.
Datamotive sets itself apart from competitors in the cross-cloud recovery and migration space with a recovery SLA of 10 minutes and 100% data consistency.
NVIDIA is the third member of this collaboration, which brings multiple new turnkey Generative AI and multi-cloud solutions to market.
Tintri has also switched to a 100% channel model, and is currently restructuring their channel program.
Object First, created by Veeam’s two co-founders and run by former Webroot and Axcient CEO David Bennett, focuses on immutability and ransomware recovery, and as a year-old startup, is looking for more partners to get their message out to customers.
Fortinet has already been beefing up its SASE platform with their WLAN portfolio, and the newest version extends that, providing more support for microbranches and related devices and for DLP, and introducing digital experience monitoring to the SASE platform for the first time
At VMware Explore, VMware’s channel leaders took stock of recent changes to channel enablement, and provided a brief road map as well.
Former CEO Asaf Ganot takes over the product strategy lead role while also becoming chairman, in what both he and Ayres term a leadership partnership to drive the company to new heights.
With more than one full year under his belt leading VMware Canada, Reeves gave his take on the company’s positioning in Canada and what the major announcements will mean for Canadian customers and partners.
VMware has long had a large GSI business but since early 2022 they have been working hard to deepen that, moving beyond determining value by services revenue, and getting more involved with GSI offerings.
