Cross-cloud DR and migration vendor Datamotive joins VMware Technology Alliance Partner Program

Datamotive sets itself apart from competitors in the cross-cloud recovery and migration space with a recovery SLA of 10 minutes and 100% data consistency.

Sameer Zaveri, Co-Founder and CRO of Datamotive

LAS VEGAS – Datamotive, a two year old startup out of Pune India, attended their first North American VMware Explore here, with a patented enterprise workload mobility solution, and as a brand new Standard level member in the VMware Technology Alliance Partner [TAP] program.

“We were created to make cross-cloud recovery a very seamless process,” said Sameer Zaveri, Co-Founder and CRO of Datamotive, who works out of a North American office in L.A. that the company set up this year. “We can take a workload from any cloud to any cloud with a flat line recovery SLA of 10 minutes, while offering  100% data consistency across the cloud model. Lots of companies talk about moving data in the hybrid cloud, but the 10 minutes SLA and 100% data consistency they don’t talk about, because they can’t do it.”

While VMware is in theory a competitor, partnering through the TAP program makes more sense, Zaveri stated. The TAP program lets both hardware and software vendors build and deliver their solutions on VMware infrastructure. TAP partners can develop, test, integrate, certify, validate and package products with VMware products and services, and then publish their solutions on the VMware Marketplace to shared customers.

“We utilize VMware’s Changed Block Tracking [CBT] which identifies blocks of data that have changed since the last backup,” Zaveri said. “We use their API to get the Changed Block from the vCenter. We then map the Change Block and make it compatible to the target hypervisor, since we are completely hypervisor-agnostic. Most of the tools today lack this ability to converge data.”

Zaveri also explained where the 100% data consistency comes from.

“By doing it at block level in agentless fashion, we are able to guarantee 100%  data consistency,” he said. “In addition to that, when it comes to the deployment of the product itself, it’s a software appliance. We don’t need special storage arrays or agents. So it’s a 60 to 90 minute deployment.”

Zaveri said that Datamotive also allows their customers to group workloads around services like Visio services.

“We let them recover from an attack at scale in an escape room, while the source workload continues,” he indicated.

Datmotive’s target market extends through all types of customers, including both SMB and enterprise.

“We are vertical agnostic, so that’s not an issue,” Zaveri said. “Our first target is SMBs who are looking for migration. We also are selling to large enterprises where they have more than one cloud. Our cross-cloud disaster recovery capability lets us consolidate this, because the hypervisor is agnostic.”

Datamotive typically comes up against off the shelf commercial product from competitive vendors in deals.

“Zerto, Druva and Cohesity are the most common ones,” Zaveri noted.

It’s still early days for the channel, but Datamotive will sell through a hybrid model, and plans to build out, in addition to their direct sales, four separate partner buckets.

“The first bucket is the SIs – the E&Ys of the world – who provide managed services around DR and management,” Zaveri said. “The second is the Cloud Service Providers. We want to be on their marketplaces. The third is data centre providers, like Rackspace and IBM. Finally, you have the OEM partners, where we become part of their storage or recovery offering and are sold through them.”