The third version of this partner program since its inception in 2000, this one is focused on moving from three separate partner programs to a single one which includes four different business models where the points from them can all be combined.
Brennan sees the channel as critical to accelerating the success of their new midmarket-focused Artesca solution, and thinks some things can be done to the Go-to-Market generally which will pour more gas on the fire.
The TrueFort Trust Global Channel Partner Program is designed to support a broad range of partner types, but the company is being choosy about the specific partners it wants to work with.
Stellar Cyber has had a strong cadre of MSPs using their Open XDR platform, but resellers have been underrepresented among their partner base, so the new partner program was designed specifically to strengthen them with this part of the partner ecosystem.
OT is already a significant part of the company’s business, but the new tool, available now in Canada for the first time, will give end users the ability to see weaknesses and lead to channel opportunities to address them.
Maher has spent her whole career at very large companies, but often in growth-focused project areas which she thinks well suits the needs of a smaller company like Virtana.
Salesforce outlined their strategy around Generative AI at their TrailBlazer DX developer event, which includes new product and partnering and ecosystem strategy.
Dell’s exclusive deal will see it make CrowdStrike’s Falcon platform available to customers though multiple routes to market, and has led CrowdStrike to conclude that even a well-established company like themselves has much to gain from the partnership.
The new partner program uses a point system to not only reward for the usual things like sales and certifications, but for doing high value work with customers like ransomware assessments, even if they do not immediately lead to a sale.
The old program was designed for TeamViewer’s legacy remote connectivity business, and while that business and the partners who sell it are still important to the company, they are increasing the emphasis on the higher value-add OT part of the business.
Acronis’ only Canadian data centre until now has been in Vancouver, and in a business where physical proximity to the data centre impacts efficiency, they expect having one in Toronto will boost their Canadian business.
The entire program has been formalized to assist global expansion and develop 5G opportunities, but changes have been made to MSP enablement in particular to drive this segment forward.
The acquisition will let HPE rejig their Aruba SASE offering so that all the components are made by HPE, instead of several of them coming from strategic partnerships, which is the case now.
Asigra’s new SaaSBACKUP platform is designed to back up a virtually endless number of apps, with customer able to provide protection to the ones it wants, protection many still do not know is not provided by the software itself.
The major changes are to their AP Bill Automation solution and to automated usage billing for subscriptions.
Pure says only the lack of a scale-out flash solution that is price compatible with disk has prevented the disruption of disk in the data centres, something the company says that they have now overcome with FlashBlade//E.
Aptum’s new private multi-tenanted cloud service is now available in the US, UK, and Canada, and Aptum is emphasizing how it provides a stronger level of support than their competitors.
The program being announced today is for resellers, while a second program for MSSPs is planned for next quarter.
The new program is more of an introduction to Salt for partners, some of whom are not that familiar with AI security, but the plan is to deepen the program with more technical offerings later on.
Entitle, which works with CIEM vendors rather than competing with them, is already working with channel partners as well.
