BlackBerry sees providing the CEM functionality that the broad IT market wants as an option within their managed XDR service as a major differentiating factor for their partners compared to other cybersecurity vendors.
The advanced support for Azure Virtual Desktop is part of ControlUp’s deepening of its relationship with Microsoft, which has engineering, sales and marketing components.
Cisco made its case that this is the year of the partner in security, laying out what they have been doing, and where they are going, with the emphasis squarely on additional simplification.
The new MT2 International Business Exchange data centre will also have energy efficiency advantages that will let temperatures be maintained at 27 Celsius, instead of the much cooler temperatures of the past.
Following the streamlining of their partner program last year, Aqua is also modernizing their enablement tools, starting with new certifications for partner sales and sales engineer staff, and with a certification for MSPs on the horizon.
HP will also integrate their distributors into the Amplify program, and announced two new enablement programs, More for More and Fast Lane.
With services becoming an even more massive opportunity, HP is making a series of changes designed to make it easier for partners to work with HP around the services play, which will include simplification to significantly reduce the number of SKUs.
HP leader Enrique Lores and senior HP leaders used the HP Amplify opening keynote to lay out the company’s vision going forward and their strategy to get there.
HP Wolf Connect, which allows for management of offline remote devices, is the latest piece of cheese in HP’s security stack.
HP executives, including Andy Rhodes, who runs Poly, discussed where Poly has come since formally joining HP, and where they are going with their integrated technologies.
HP introduces their SMB-focused HP Color Laser Jet 4200/4300 portfolio, and the enterprise HP Color Laser Jet Enterprise 5000/6000 and X5000/X6000, but while the new devices have multiple new features, the real highlight here is the next generation TerraJet toner.
Ermetic is a startup that started in the CIEM space and now offers a full CNAPP platform, which is sold by both reseller and MSSP partners.
Spera’s technology allows them to fill in what have been cracks in identity access management, which they view as highly complementary to existing IAM and IGA vendors.
Lacework has also added three new components to the program. Capture the Flag, a fairly complex enablement tool illustrating how the Lacework CNAPP works, and complimentary Cloud Security Assessments have already been used by some partners, and are formally being announced in the program. New post-sale services are in the process of development.
Netsurion’s channel in the past has been overwhelmingly MSPs, but the new Netsurion Npower Partner Program is also making a push for VARs, who the company hopes will become committed Netsurion partners as they gradually expand their business into managed services.
Intel also emphasized major performance increases over the last version of the platform, and how it far exceeds the capabilities of older machines, to provide a strong case for refresh.
While Code42 shifted their Insider Risk Management solution to a 100% channel model two years ago, Guglielmi thinks that there is room for considerably more growth in the accelerating market in which they play.
The third version of this partner program since its inception in 2000, this one is focused on moving from three separate partner programs to a single one which includes four different business models where the points from them can all be combined.
Brennan sees the channel as critical to accelerating the success of their new midmarket-focused Artesca solution, and thinks some things can be done to the Go-to-Market generally which will pour more gas on the fire.
The TrueFort Trust Global Channel Partner Program is designed to support a broad range of partner types, but the company is being choosy about the specific partners it wants to work with.
