AWS’ Global Partner Summit was chock full of news, including a redo of the partner program, new competencies in machine learning and networking, with more on the way, and major changes to AWS Marketplace.
Datrium is offering its backup and DR recovery for the AWS cloud as basically a managed service, where the customer works through the Datrium interface and doesn’t have to learn the intricacies of managing AWS.
On the heels of a key new partnership with HPE, the extension of the WekaIO relationship with AWS significantly strengthens the startup’s go-to-market positioning.
Being named an Advanced Tier partner deepens the joint sales relationship between Komprise and AWS, provides access to co-marketing funds, and gives them a dedicated AWS partner manager.
Cybersecurity giant Optiv has been building up the skeletal presence in Canada that existed when the company was formed in 2015. They have made Canada a priority, and with the integration of Conexsys, raise the size of the Canadian operation to 48 staff – up from seven two years ago.
SAP has reorganized its internal organization this year to allow more aggressive recruitment of new cloud-focused SMB partners, including non-traditional partners. It’s a strategy they plan to accelerate in 2018.
The secret sauce of StorONE is software that took six years to engineer, and which produces very low prices by supporting all types of disks, all protocols and storage services in a single layer.
Compared to the spring’s 10.5 release, and the upcoming 10.7 next year, this version of the Macola ERP software is less dramatic, but it still has some nice enhancements, including adding more APIs and making them easier to use.
Three new Dell EMC Ready bundles around machine learning and deep learning should both broaden the HPC market, and make it more channel-friendly.
The enhancement of an existing relationship between the two companies sees the jointly engineered appliance get a new unified management interface.
Safetica introduced a branded DLP offering to the North American market last year, an enterprise solution simplified for SMBs. Now with a new partner program focused on training MSPs how to offer a proof-of-concept to customers, they are looking to grow the partner base from dozens to thousands.
Square, which built its business on simple point-of-sale solutions for microbusinesses, is moving upmarket, and partnerships like their new integration with SAP are putting them in touch with an integrator channel for the first time.
The Cost Estimator, which addresses the problem that Azure itself makes it difficult for MSPs to easily estimate costs because it is consumption-based, joins white-labelling as recent enhancements to the Nerdio offering.
SAP is gotten good results in its sub-$300 million segment by going digital to transform the customer experience, and by making these tools available to partners.
At SAP’s SME Executive Roundtable, the company unveiled a new study that found that the unspoken relationships in SME-vendor relationships are the key to keeping the customer long-term.
The BlackBerry channel back in its mobile device heyday was mainly telcos. Now, as they move broadly into security software they are expanding their channel, but also trying to focus it squarely on BlackBerry’s vision of the future.
On the heels of signing a significant distribution deal with Ingram Micro, Cloudistics has launched a channel program to support their growing partner base.
Trustwave is aggressively trying to build out partner skillsets as they move to more of an MSSP model, and try to build up their percentage of channel sales. A new online training system and partner portal are two tools in this effort.
BlackBerry senior executives discuss the progress of their strategy to rebuild the company and their brand, and where they are going on the road ahead.
A new survey from BlackBerry finds that internal breaches far outnumber external ones, notwithstanding the fact that most organizations focus their spend on external threats.
