At their recent SOTI SYNC 25 event in Montreal, Mississauga ON-based enterprise mobility solutions vendor SOTI announced the launch of their reinvented SOTI Altitude Program for channel partners. The SOTI Altitude Partner Program has always been a channel-focused one designed to provide partners with the resources, tools, and support to effectively sell and implement SOTI solutions. With the recent announcement, the program has been reimagined to empower partners to grow faster, sell more and maximize their success – with expanded support, more structured incentives and a more diverse partner ecosystem.
“We had our original SOTI Altitude Partner Program for quite some time,” said Nick Cimbur, Director of Sales North America at SOTI. “Originally, it was targeted at resellers, and then we added in MSPs, and then a number of other types of partners, such as distributors and ISVs. We significantly expanded who would be in the program.
The SOTI program now has 6500 partners, who are able to deliver smarter mobility solutions across key industries.
“The old program was actually similar in numbers,” Cimbur stated. “The resellers are the original pieces, and a major goal of the program’s expansion was to drive more partners to assist our customers, like ISVs who now use our software. This expands the number of customers we reach, and with the new launch we can add more partners because of growth.”
The original single-model framework has now become a multi-track, customer-driven ecosystem.
“It is better able to support our customers through the partners in our new SOTI Altitude program,” Cimbur noted.
The increase in size and scope of the Altitude Program means that it now supports six distinct partner tracks, creating a more inclusive ecosystem. They include resellers, distributors, MSPs, device manufacturers. ISVs (Independent Software Vendors) and platform providers.
“They all existed before in some form or fashion, but now that we have expanded the program, we have also formalized it, and brought about closer collaboration between the partner tracks as a result,” Cimbur said. “They are all equally important, as without one, the others can’t operate. Each one is a key part of the ecosystem.”
Cimbur delineated the benefits that channel partners now receive, which include the widest support for operating systems, hardware vendors and mobility use cases in the EMM market.
“SOTI is agnostic of operating systems,” he stated. “We work with many different platform providers to give them the same look and feel. It’s not one environment. It’s a mixed environment.”
Cimbur also noted the growth potential across verticals, which include opportunities in retail, transportation & logistics (T&L), healthcare, field services, emergency services, manufacturing and others.
“We support a broad range of customer types,” he said. “We can also add more device manufacturers as they are certified, as we see a strong growth opportunity there. We have worked in them before but we are adding more resources around that. It’s the same with health care, where we are just scratching the surface of the system. We work hand in hand with partners to expand in these verticals.”
Training and enablement have been expanded, including unlimited access to SOTI Academy and on-demand training for employees.
“We had SOTI Academy before, but the focus there was more technical, and now we have added sales and enablement,” Cimbur indicated. “As new partners come in, different types of training are being added. Distis in the past didn’t have access to the partner portal, for example, and now they do. We have added more training to the Academy, and expanded what training is included there. We also offer extended training outside the Academy, including certified lab training. We do regional training as well. We also now run targeted webinar training that partners have asked for.”
Growth tools available to partners have been expanded. partners of all types gain access to exclusive resources and support – including sales tools, technical training, marketing resources and more—empowering them to accelerate customer success and drive bottom-line growth across industries.
“Partners have access to ROI calculators where we will often sit down with them and work out their ROI,” Cimbur said. “They also receive demo licenses at no charge. These are sandboxes that partners can use to demo or to get trained on – and it enables easier access to MDF [Market Development Funds] that can be used for training. We also provide streamed onboarding licenses, when as a new partner signs up, we give added resources like CAMs [Channel Account Managers]to walk them through it so they don’t have to do things on their own. We also often meet quarterly to find out what success for them will be like.”
Altitude Accelerator is the tiering SOTI uses in the program. It is a fast-track path to help partners progress through program levels more quickly and unlock greater benefits.
“It is designed to reward them as they sell more SOTI ONE and move up in the program – the equivalent of starting at Bronze and progressing to Platinum,” Cimbur said.
All of this, he added, is directed at bringing about shared success – a true partnership model built around collaboration, enablement and customer-first outcomes.
“Our partner program collaborates with our partners, and they can work together on proof of concept through collaboration,” Cimbur concluded. “We help them so they aren’t alone.”