Training

Managed Services

Webroot enhances Security Awareness training offerings

March 13, 2019 Mark Cox Comments Off on Webroot enhances Security Awareness training offerings
While Webroot has updated their course content and made it easier for MSPs to construct phishing lure pages, the major attraction here is likely a new Client Breach Report that the MSP can use as a pre-sales tool.

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Channel Communities

HPE rethinks technical enablement and certification with HPE Tech Pro Community

March 12, 2019 Mark Cox Comments Off on HPE rethinks technical enablement and certification with HPE Tech Pro Community
HPE looks to bring partners more closely into HPE’s own technical communities, introduce a broader type of solution focused credentialing system, and reward both individual techs and partner companies for achievements.

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Channel Programs

WhiteHat Security remakes partner program around DevSecOps skills to respond to customer asks

March 1, 2019 Mark Cox Comments Off on WhiteHat Security remakes partner program around DevSecOps skills to respond to customer asks
WhiteHat has been a long-time application security testing provider, but recognize that the trends in the market require shifting their approach, and they have remade their partner program to incent this focus in their partners.

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Channel Programs

DNS intelligence provider Farsight Security unveils first channel program for VARs

February 27, 2019 Mark Cox Comments Off on DNS intelligence provider Farsight Security unveils first channel program for VARs
Farsight has had an OEM program to go to market with strategic vendor partners, but now is supplementing that with a new program to expand their reach further through the VAR channel. It formalizes a route to market that has been there before, but on an ad hoc and opportunistic basis.

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Backup

Veeam expands incents, marketing resources and learning management for North American channel partners

February 13, 2019 Mark Cox Comments Off on Veeam expands incents, marketing resources and learning management for North American channel partners
Veeam global channel chief James Mundle talks with ChannelBuzz about what partners can expect from the changes to the program.

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Channel Programs

Dell EMC stresses consistency in Partner Program changes – although there are many changes

February 7, 2019 Mark Cox Comments Off on Dell EMC stresses consistency in Partner Program changes – although there are many changes
The guiding philosophy of the program remains fixated on the simple, predictable and profitable principles, but quite a few tweaks have been made to the program, many of them significant, and most of which are likely to please partners rather than make them grumble.

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Channel Programs

CrowdStrike looks to new partner program to expand partner base and aid in market surge

February 5, 2019 Mark Cox Comments Off on CrowdStrike looks to new partner program to expand partner base and aid in market surge
CrowdStrike has also announced the CrowdStrike Store, which is very similar to the Salesforce AppExchange, and also extended to broaden their routes to market.

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Channel Programs

Kaspersky Lab looks to increase solutions sales, decrease transactional business with new global partner program

January 28, 2019 Mark Cox Comments Off on Kaspersky Lab looks to increase solutions sales, decrease transactional business with new global partner program
Kaspersky Lab says the market is moving decisively away from transactional sales, so they are changing their channel program to meet this new reality.

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Channel Communities

Newly-appointed CompTIA Canada head looks to introduce vet cybersecurity training program in Canada

January 28, 2019 Mark Cox Comments Off on Newly-appointed CompTIA Canada head looks to introduce vet cybersecurity training program in Canada
Al Nasturzio, CompTIA’s new Canadian business development manager, comes to the role with a slightly atypical skillset. The initiatives he has underway include replicating in Canada a highly successful U.S. CompTIA program to train veterans and help them find jobs.

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Big Data

Information Builders unveils first-ever partner program – in 43 years

January 28, 2019 Mark Cox Comments Off on Information Builders unveils first-ever partner program – in 43 years
Information Builders is looking to expand beyond the enterprise by engaging more closely with their partners, rather than with the transactional model they used before, and have designed their first partner program to achieve this.

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Channel Programs

New Pulse Secure partner program reworks philosophy to emphasize mutual commitment

January 24, 2019 Mark Cox Comments Off on New Pulse Secure partner program reworks philosophy to emphasize mutual commitment
The new channel program is much deeper and more fully built out than the original one designed when the company spun out of Juniper, as Pulse Secure wants its program to enable more committed and better trained partners – as well as reduced numbers of them.

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Channel Programs

Customer Data Infrastructure provider Segment launches first channel program

January 23, 2019 Mark Cox Comments Off on Customer Data Infrastructure provider Segment launches first channel program
Segment’s area – they route first party customer data to hundreds of different tools to better integrate it and amplify its effectiveness – is relatively new, but they are already seeing a lot of interest from elements of the channel.

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Security

Barracuda beefs up Total Email Protection bundle with new Forensics and Incident Response capability

January 17, 2019 Mark Cox Comments Off on Barracuda beefs up Total Email Protection bundle with new Forensics and Incident Response capability
This is the first new capability Barracuda has added to the Total Email Security bundle since they created it last fall, and they say that others are on the way.

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Managed Services

RapidFire Tools enables MSP delivery of automated ongoing HIPAA compliance solution with new Audit Guru for HIPAA

January 9, 2019 Mark Cox Comments Off on RapidFire Tools enables MSP delivery of automated ongoing HIPAA compliance solution with new Audit Guru for HIPAA
RapidFire Tools also sees the new offering’s platform as being one that can handle multiple compliance regimes. It already supports GDPR, and they intend to roll out additional regulatory support this year.

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Cloud

Blockchain, Flow enhancements and security highlight new Dell Boomi platform release

December 17, 2018 Mark Cox Comments Off on Blockchain, Flow enhancements and security highlight new Dell Boomi platform release
Other features that expand the release theme of enhancing the platform’s usability for developers include the addition of additional open capabilities, and newly announced free certifications.

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Internet of Things

Network performance management vendor Martello one of seven Canadian startups picked for BlackBerry L-SPARK Accelerator Program

December 13, 2018 Mark Cox Comments Off on Network performance management vendor Martello one of seven Canadian startups picked for BlackBerry L-SPARK Accelerator Program
Martello will develop a solution for the BlackBerry QNX smart car environment that ensures network performance management will work well in the challenging environment of an automobile travelling at speed.

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Channel Programs

Nutanix enhances Channel Charter with better front-end margins, more support for distributors and new support for GSIs.

December 10, 2018 Mark Cox Comments Off on Nutanix enhances Channel Charter with better front-end margins, more support for distributors and new support for GSIs.
Nutanix implemented its new partner program, which emphasizes partner investments in Nutanix over revenues this summer, and now based on feedback is making their first set of tweaks.

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Channel Programs

SOAR vendor Siemplify brings in Bradd Barmettler as first global channel chief to execute transition to partner-led model

November 26, 2018 Mark Cox Comments Off on SOAR vendor Siemplify brings in Bradd Barmettler as first global channel chief to execute transition to partner-led model
Barmettler’s planned initiatives include a major revamp of the Siemplify channel program. He also wants to build out a channel presence in Canada, where he has had success in the past at other companies.

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Security

Software security vendor Checkmarx continues building out channel with addition of Fishtech Group

November 19, 2018 Mark Cox Comments Off on Software security vendor Checkmarx continues building out channel with addition of Fishtech Group
Checkmarx makes application security testing software that covers the entire software development lifecycle, and over the last several years has evolved from a direct model from one that aims to get as close as possible to all of their new business coming through the channel.

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Managed Services

RocketCyber emerges from stealth at ConnectWise Connect with platform of free and paid security apps for MSPs

November 16, 2018 Mark Cox Comments Off on RocketCyber emerges from stealth at ConnectWise Connect with platform of free and paid security apps for MSPs
RocketCyber’s founders have a track record of two successful startups behind them, and are looking to provide MSPs who don’t offer a full portfolio of services with a set of such offerings. The platform is scheduled for availability in early December.

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