Training

Managed Services

Webroot enhances Security Awareness training offerings

March 13, 2019 Mark Cox Comments Off on Webroot enhances Security Awareness training offerings
While Webroot has updated their course content and made it easier for MSPs to construct phishing lure pages, the major attraction here is likely a new Client Breach Report that the MSP can use as a pre-sales tool.

Channel Communities

HPE rethinks technical enablement and certification with HPE Tech Pro Community

March 12, 2019 Mark Cox Comments Off on HPE rethinks technical enablement and certification with HPE Tech Pro Community
HPE looks to bring partners more closely into HPE’s own technical communities, introduce a broader type of solution focused credentialing system, and reward both individual techs and partner companies for achievements.

Channel Programs

WhiteHat Security remakes partner program around DevSecOps skills to respond to customer asks

March 1, 2019 Mark Cox Comments Off on WhiteHat Security remakes partner program around DevSecOps skills to respond to customer asks
WhiteHat has been a long-time application security testing provider, but recognize that the trends in the market require shifting their approach, and they have remade their partner program to incent this focus in their partners.

Channel Programs

DNS intelligence provider Farsight Security unveils first channel program for VARs

February 27, 2019 Mark Cox Comments Off on DNS intelligence provider Farsight Security unveils first channel program for VARs
Farsight has had an OEM program to go to market with strategic vendor partners, but now is supplementing that with a new program to expand their reach further through the VAR channel. It formalizes a route to market that has been there before, but on an ad hoc and opportunistic basis.

Backup

Veeam expands incents, marketing resources and learning management for North American channel partners

February 13, 2019 Mark Cox Comments Off on Veeam expands incents, marketing resources and learning management for North American channel partners
Veeam global channel chief James Mundle talks with ChannelBuzz about what partners can expect from the changes to the program.

Channel Programs

Dell EMC stresses consistency in Partner Program changes – although there are many changes

February 7, 2019 Mark Cox Comments Off on Dell EMC stresses consistency in Partner Program changes – although there are many changes
The guiding philosophy of the program remains fixated on the simple, predictable and profitable principles, but quite a few tweaks have been made to the program, many of them significant, and most of which are likely to please partners rather than make them grumble.

Channel Programs

CrowdStrike looks to new partner program to expand partner base and aid in market surge

February 5, 2019 Mark Cox Comments Off on CrowdStrike looks to new partner program to expand partner base and aid in market surge
CrowdStrike has also announced the CrowdStrike Store, which is very similar to the Salesforce AppExchange, and also extended to broaden their routes to market.

Channel Programs

Kaspersky Lab looks to increase solutions sales, decrease transactional business with new global partner program

January 28, 2019 Mark Cox Comments Off on Kaspersky Lab looks to increase solutions sales, decrease transactional business with new global partner program
Kaspersky Lab says the market is moving decisively away from transactional sales, so they are changing their channel program to meet this new reality.

Channel Communities

Newly-appointed CompTIA Canada head looks to introduce vet cybersecurity training program in Canada

January 28, 2019 Mark Cox Comments Off on Newly-appointed CompTIA Canada head looks to introduce vet cybersecurity training program in Canada
Al Nasturzio, CompTIA’s new Canadian business development manager, comes to the role with a slightly atypical skillset. The initiatives he has underway include replicating in Canada a highly successful U.S. CompTIA program to train veterans and help them find jobs.

Big Data

Information Builders unveils first-ever partner program – in 43 years

January 28, 2019 Mark Cox Comments Off on Information Builders unveils first-ever partner program – in 43 years
Information Builders is looking to expand beyond the enterprise by engaging more closely with their partners, rather than with the transactional model they used before, and have designed their first partner program to achieve this.