SaaS has become synonymous with modern business. From collaboration and communication to scaling operations, businesses today rely heavily on cloud-based platforms like Microsoft 365 and Google Workspace. However, this convenience, flexibility and growing reliance brings with it unseen security risks hidden within everyday SaaS usage.
Unfortunately, many organizations, especially SMBs, are unaware of the threats lurking in their cloud environments. Misconfigurations, risky user behavior and unmonitored guest user accounts can all create security gaps that often go undetected until they cause real damage.
This is where leading MSPs are stepping up, leveraging SaaS Alerts’ cyber-risk assessment to expose these hidden risks and close the security gaps. Read on to learn how to use it to earn trust and turn prospects into long-term clients.
What is a SaaS cyber–risk assessment?
A SaaS cyber-risk assessment is the process of identifying, assessing and mitigating threats within SaaS applications. SaaS Alerts’ cyber-risk assessment was designed to provide MSPs with a powerful tool to quickly and easily identify security gaps in their managed SaaS environments. It gives MSPs unprecedented visibility into their clients’ SaaS security posture. This assessment works by:
Most importantly, this is done non-intrusively. Admin credentials are never stored or shared, eliminating friction and maintaining the highest standards of data integrity and client trust.
Our SaaS cyber-risk assessment is purpose-built for today’s cloud-first businesses, making it the perfect starting point for modern cybersecurity.
How MSPs use assessments to win clients
Cyber-risk assessments are critical for detecting hidden risks and closing potential security gaps before attackers can exploit them. However, for MSPs, cyber-risk assessments also help educate prospects about the unseen dangers and convert them into paying clients.
Many businesses using cloud-based solutions assume their SaaS platforms are secure by default. By using SaaS Alerts’assessment during the sales process, you can visually demonstrate where their risk lies.
Here’s how it works:
Educate: Use the assessment to reveal risks the client didn’t know existed — for example, unauthorized logins from foreign IPs or overly permissive sharing settings on sensitive files.
Visualize: Present a clear, easy-to-understand report with color-coded alerts, suspicious login heat maps and file-sharing risks.
Propose: Frame the remediation of these findings as part of a tailored managed services offering and transform insights into action.
This transparent, consultative approach not only builds credibility but also accelerates decision-making. Prospects are more likely to convert when they see the problem clearly and trust you to fix it.
Ongoing value beyond the sale
The value of SaaS Alerts’ cyber-risk assessment doesn’t end once a prospect signs a contract — it extends beyond the sale,becoming a powerful tool for long-term client success.
During QBRs, you can leverage the same assessment tool to:
Show progress: Give clients a clear picture of how their security posture has improved since the last review. Use these reports to demonstrate how risks have been reduced over time. Highlight how the previously known vulnerabilities, such as misconfigurations, excessive file sharing or suspicious login patterns, have been addressed.
Validate investments: By comparing data from the latest assessment with the initial baseline, your MSP can prove the ROI of each security initiative and managed service your client is paying for. This approach also highlights the importance of ongoing protection and supports budget decisions.
Reinforce trust: Sharing assessment results with your clients on a regular basis helps build trust and strengthen relationships.These assessments help you showcase the true value your MSP provides and position yourself as a reliable partner actively monitoring and improving their SaaS security environment. This consistent communication with clients also deepens trust, encourages open dialogue about evolving threats and greatly improves client retention.
SaaS security isn’t a one-time event; it’s an ongoing process that requires continuous monitoring and proactive defense strategies.Beyond scheduled QBRs, SaaS Alerts’ cyber-risk assessmenthelps you detect new risks as they emerge and act swiftly before they spiral out of control.
The business case for cyber–risk assessments
For MSPs looking to strengthen client security while growing their bottom line, SaaS cyber-risk assessments are a no-brainer. They aren’t just a technical exercise — they’re a strategic growth engine. Here are a few reasons why cyber-risk assessments are a crucial tool for MSPs:
Revenue growth
Cyber-risk assessments can help accelerate the sales cycle by exposing hidden risks. When clients see evidence-based risk, they’re far more likely to say yes. Presenting these findings early in the sales cycle helps to close deals faster, boostingconversion rates and opening the doors for upselling related security services.
Client retention
Use findings from these assessments to show clients the security improvements they achieved over time. This will helpdemonstrate the impact of your security measures and showcase your expertise. Leverage these reports to prove that their security investments are paying off, which builds loyalty and encourages long-term contracts.
Strategic differentiation
SaaS Alerts’ cyber-risk assessments fit squarely within thebroader Kaseya vision of MSP enablement and proactive security management. Incorporate proactive monitoring and risk management into your service offerings to position yourself as a forward-thinking partner. Complete visibility, continuous monitoring and early detection are critical to deliver superior security services to clients. SaaS Alerts’ cyber-risk assessments can help you do that and more, seamlessly and profitably.
Your prospects aren’t ignoring the security of their SaaS apps —they are simply unaware of the risks hiding in plain sight. With SaaS Alerts’ cyber-risk assessments, you can expose those hidden threats, wow prospects and close deals faster with confidence.
Ready to turn cyber-risk assessments into business opportunities? Claim your free assessment and uncover the threats lurking in your clients’ SaaS stack.