California-based View Systems, a young company, has announced details of its channel partner program. It is targeted at VARs, MSPs and system integrators, and looks to provide them with the resources and support needed to deliver high-performance AI solutions to organizations worldwide.
View is an enterprise AI company helping organizations go from zero to AI in minutes versus months, as they discover, process, and interact with their data on-premises and in the cloud. Its flagship product, View AI, enables secure, instant insights by letting users connect to diverse data sources and deploy conversational AI agents in minutes—without complex coding or specialized teams. With its patented Universal Data Representation for intelligent processing, comprehensive APIs and SDKs for developers, and a no-code AI Assistant Studio for rapid deployment, View offers enterprise-grade security, compliance, and flexible, transparent pricing. The company is a member of the AI Platform Alliance
Joel Christner, the CEO of View Systems, is on his fifth startup.
“I started the company in April last year,” Christner said. “We are a brand new company, only 16 months old. We are, however, targeting the enterprise. Singapore-based Starview Technologies is the most recent one that we have announced.
“Organizations see secure, private AI as essential in Singapore, not optional,” stated Choo Yuh Joo, managing director of Starview, which delivers cutting-edge communications infrastructure and comprehensive multi-cloud solutions—spanning private, public, and hybrid environments. “Private large language models are a strategic imperative for both government and enterprise organizations. View gives us the tools to help our customers meet strong compliance and data sovereignty demands, deploy secure LLMs, and gain actionable insights from their data. The platform’s flexibility ensures we can address customers’ evolving needs with new levels of productivity within a secure and trusted environment.”
AI and LLM are critical, Christner said.
“We see enterprise AI critical as absolutely indispensable,” he indicated. That is why we built a company in this space. The data indicates that every company wants AI. The issue is their having to go through it, relaxing it so they can use a slightly greater amount of their data. On the enterprise side, they have a greater number of hurdles, but the real value is yielding insights, to use things no one outside the company should ever see.”
That is the source of View’s value, Christner noted,
“If you use the cloud, we provide the business they get with ChatGPT, but behind the firewall. Once you install View, it all happens on your system, so that you can have a conversational experience against your data. You can connect our systems to your data and ask questions, You have the ability once you deploy View not to send it to the Internet because it is not secure.”
Christner indicated that View can reach certain depths inside the Fortune 500.
“We want to democratize that, but we don’t need the same tools,” he said. “If you come up on your own, you will get something unique but it will be more expensive.”
The original partner program was quite small.
“The original V 1.0 product is less than a year old, so we are talking low double digits when discussing that original program,” Christner said. We assist value-added resellers, managed service providers and system integrators
“What we are doing depends on what layer of the stack you look at,” he stated. “We have enterprise vendors like HP. We work with distributors, but they can’t yet be disclosed. The range of VARs we work with has a range of small to very large.
“We want to enrich each layer of the stack,” Christner stated. “We want them to work with us, so we can enrich them and add value to them. We want to be another component they can acquire through existing relationships.”
The partner program includes a limited number of important elements. One is joint marketing and selling with the View channel team, including joint PR, events, and lead-generation programs.
“On the surface, it’s easy to say this is stuff everyone does – basically help close deals,” Christner said. “But we are the first platform in that stack, who can take customers from zero to AI. Every business on the planet wants this but they know they cant send them all out. So this is really a new category.”
A second element is technical pre-sales support.
“This will be consistent,” Christner said, “The difference in value add is that most in enterprise AI haven’t yet gone under the hood. For instance, they want AI but don’t know what a vector is. We have to teach them somethings that’s very different from what they already know.”
The next element is ongoing web-based and onsite sales training, including in-depth technical sessions.
“This is about teaching them a slightly different approach in space where people don’t yet have a lot of comfort. We bring partners along to teach how to message it to customers. It is all about how View can solve these problems tactically.”
The final category is periodic product and technology roadmap updates.
“The first releases were all about getting things ready for AI very quickly,” Christner indicated. “We provide an easy source button for source data, of 15 minutes. We know we have done a very good job at getting data ready for AI. The issue is how do we package and bundle that for a user to get value from that data.
“The real value of AI isn’t a guy chatting with data,” Christner said. “It’s a customer getting self-service support, a legal team summarizing and analyzing case data, or someone getting fast insights from their business process. Our focus is getting the AI experience quickly into the hands of people quickly to make their jobs easier and their businesses run more efficiently. It’s getting self-service support, a legal team summarizing and analyzing case data, or someone getting fast insights from their business process. Our focus is getting the AI experience quickly into the hands of people quickly to make their jobs easier and their businesses run more efficiently. We need to get it into the hands of people and that’s where we are focused currently.
“We are pleased to work with our partners to advance enterprise AI deployment standards and practices while enabling deeper integration of our technologies,” Christner said. “By aligning with customer priorities, we ensure that organizations can confidently adopt AI solutions tailored to even the most strict requirements, and accelerate their business initiatives with AI in a timely and cost-effective manner.”
“The original V 1.0 product is less than a year old, so we are talking low double digits today, but we are making quick progress that original program,” Christner said. “We assist value-added resellers, managed service providers, and system integrators in helping enterprises go from zero to AI.”
“What we are doing depends on what layer of the stack you look at,” he stated. “We are working with have enterprise vendors like HPE and Ampere. We work with distributors, but they can’t yet be disclosed; we will have announcements soon. The range of VARs we work with has a range from of small to very large.”
“We want to enrich each layer of the stack,” Christner stated. “We want them to work with us, so we can enrich them and add value to them. We want to be another component they can acquire through existing relationships.”
The original partner program announced today is just getting off the ground, with a few partners onboarded and more to be announced in the following months.
The partner program includes a limited number of important elements. One is joint marketing and selling with the View channel team, including joint PR, events, and lead-generation programs.
“On the surface, it’s easy to say this is stuff everyone does – basically help close deals,” Christner said. “But we are the first platform in the enterprise AI stack that can take customers from zero to AI rapidly. Every business on the planet wants this but they have their hands tied because they can’t send sensitive data to a cloud service. So this is really a new category.”
A second element is technical pre-sales support.
“This will be consistent,” Christner said, “The difference in value add is that most enterprisesmost in enterprises haven’t gone under the hood yet with AI. For many, they want AI but don’t know howdon’t how to create or manage vectors or how to generate metadata. We get to be on the forefront and help them understand things that are different from what they already know through the lens of what they already do know.”
The next element of the program is ongoing web-based and onsite sales training, including in-depth technical sessions.
“This is about teaching them a slightly different approach in a space where most people don’t yet have a lot of comfort. We bring partners along to teach how to message it to customers and demonstrate . It is all about how View can solve these problems tactically.”
The final category is periodic product and technology roadmap updates.
“The first releases were all about getting data ready for AI very quickly,” Christner indicated. “We provide an easy source button for source data, of 15 minutes. We know we have done a very good job at getting data ready for AI. The issue is how tdo we package and bundle that for a user to get value from that data. The real value of AI isn’t just a person chatting with data. It’s a customer getting self-service support, a legal team summarizing and analyzing case data, or someone getting fast insights from their business process. Our focus is getting the AI experience quickly into the hands of people quickly to make their jobs easier and their businesses run more efficiently.”
“We are spending our time and effort globally with the help of our partners,” Christner concluded. “AI is not a localized phenomenon. We have to go everywhere there is a customer. Starview is the most recent examplerecent of example of that.”
The partner program announced today is just getting off the ground, with a few partners onboarded and more to be announced in the following months..
“The original V 1.0 product is less than a year old, so we are talking double digits today, but we are making quick progress,” Christner said. “We assist value-added resellers, managed service providers, and system integrators in helping enterprises go from zero to AI.”
“What we are doing depends on what layer of the stack you look at,” he stated. “We are working with enterprise vendors like HPE and Ampere. We work with distributors, but they can’t yet be disclosed; we will have announcements soon. The VARs we work with range from small to very large.”
“We want to enrich each layer of the stack,” Christner stated. “We want them to work with us, so we can enrich them and add value to them. We want to be another component they can acquire through existing relationships.”
The partner program includes a number of important elements. One is joint marketing and selling with the View channel team, including joint PR, events, and lead-generation programs.
“On the surface, it’s easy to say this is stuff everyone does – basically help close deals,” Christner said. “But we are the first platform in the enterprise AI stack that can take customers from zero to AI rapidly. Every business on the planet wants this but they have their hands tied because they can’t send sensitive data to a cloud service. So this is really a new category.”
A second element is technical pre-sales support.
“This will be consistent,” Christner said, “The difference in value add is that most enterprises haven’t gone under the hood yet with AI. For many, they want AI but don’t know how to create or manage vectors or how to generate metadata. We get to be on the forefront and help them understand things that are different from what they already know through the lens of what they already do know.”
The next element of the program is ongoing web-based and onsite sales training, including in-depth technical sessions.
“This is about teaching them a slightly different approach in a space where most people don’t yet have a lot of comfort. We bring partners along to teach how to message it to customers and demonstrate how View can solve these problems tactically.”
The final category is periodic product and technology roadmap updates.
“The first releases were all about getting data ready for AI very quickly,” Christner indicated. “ We know we have done a very good job at getting data ready for AI. The issue is how to package and bundle that for a user to get value from that data. The real value of AI isn’t just a person chatting with data. It’s a customer getting self-service support, a legal team summarizing and analyzing case data, or someone getting fast insights from their business process. Our focus is getting the AI experience quickly into the hands of people quickly to make their jobs easier and their businesses run more efficiently.”
“We are spending our time and effort globally with the help of our partners,” Christner concluded. “AI is not a localized phenomenon. We have to go everywhere there is a customer. Starview is the most recent example of this.”