Inside Tech Data’s new endpoint strategy

Linda Rendleman, senior vice president of endpoint solutions for the Americas at Tech Data

Since its acquisition of Avnet Technology Solutions, Tech Data has taken a look at endpoint solutions, including computers, mobile devices, videoconferencing technologies, and much more. And in doing so, it has found an opportunity for a business that’s more solution-based that it has been in the past.

In this edition of the podcast, we’re joined by Linda Rendleman, senior vice president of endpoint solutions for the Americas at Tech Data, and Manal Guirguis, director of product management at Tech Data Canada, to discuss the evolution of the endpoint business at Tech Data, and in the channel more broadly.

Manal Guirguis, director of endpoint solutions at Tech Data Canada.

Manal Guirguis, director of product management at Tech Data Canada

In this podcast, we discuss:

  • what’s powered the change in mindset around endpoint at Tech Data, and what the acquisition of data centre-heavy Avnet Technology Solutions has to do with it;
  • the distributor’s three key strategies in the endpoint business;
  • the changes Tech Data has made to support a revitalized endpoint business driven by higher value;
  • how solution providers are reacting to new opportunities in the endpoint space;
  • best first steps for solution providers to make to unlock value in the endpoint business; and
  • where the ednpoint business is going next for Tech Data.

All that and more in this edition of the ChannelBuzz.ca Podcast.

   

Robert Dutt

Robert Dutt is the founder and head blogger at ChannelBuzz.ca. He has been covering the Canadian solution provider channel community for a variety of publications and Web sites since 1997. 

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