Virtustream

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Dell Technologies lays out AI strategy to unlock the power of data

November 21, 2018 Mark Cox Comments Off on Dell Technologies lays out AI strategy to unlock the power of data
Dell CEO Michael Dell and Dell EMC Global CTO John Roese laid out the Dell view of AI and the IoT, and the company’s strategy to lead the market in addressing them.

Backup

Dell EMC targets SMB and midmarket customers with DP 4400 Integrated Protection Appliance

July 11, 2018 Mark Cox Comments Off on Dell EMC targets SMB and midmarket customers with DP 4400 Integrated Protection Appliance
The IDPA series Dell EMC rolled out last year was aimed at the enterprise, but the DP4400 was specifically built for SMB and midmarket customers, and is being targeted there rather than at ROBO deployments of enterprises.

Cloud

Virtustream introduces SaaS option for Viewtrust risk management and compliance monitoring tool

May 2, 2018 Mark Cox Comments Off on Virtustream introduces SaaS option for Viewtrust risk management and compliance monitoring tool
The SaaS option will strengthen go-to-market options for Virtustream and their strategic partners and channels. Virtustream also recently made an executive alignment to give a higher priority to the indirect channel.

Channel Programs

Dell Boomi unveils more mature, formalized partner program to keep pace with their growth

April 19, 2018 Mark Cox Comments Off on Dell Boomi unveils more mature, formalized partner program to keep pace with their growth
The changes include better definition of tiers and requirements to advance, new competencies in all the Dell Boomi solution areas, and much better partner accessibility to resources.

Channel Programs

New emphasis on services highlights Dell EMC 2018 partner program requirements

November 13, 2017 Mark Cox Comments Off on New emphasis on services highlights Dell EMC 2018 partner program requirements
Dell EMC has announced its thresholds and tiers for 2018, and while there are some changes from the previous system, the biggest, by far, is the emphasis on services for tier eligibility, not just for rebates.

Storage

Dell EMC upgrades both SC and Unity midrange storage

November 7, 2017 Mark Cox Comments Off on Dell EMC upgrades both SC and Unity midrange storage
Dell EMC has made strengthening its position in midrange storage a priority, and in addition to the new product upgrades has also introduced a customer satisfaction guarantee.

Internet of Things

Dell announces new IoT organization to improve ‘IQT’ co-ordination among Dell companies

October 10, 2017 Mark Cox Comments Off on Dell announces new IoT organization to improve ‘IQT’ co-ordination among Dell companies
Dell doubles down on the Internet of Things, announcing a new organization, enhanced funding and a road map for future innovation.

Channel Programs

Dell EMC brings Scott Millard into channel storage role as storage push continues

September 26, 2017 Mark Cox Comments Off on Dell EMC brings Scott Millard into channel storage role as storage push continues
Millard, a veteran EMC channel exec who has most recently been in charge of channels at Virtustream, comes on board the Dell EMC channel team as a focused storage specialist.

Channel Programs

ATADATA gets systematic about channel with new ATAconnect partner program

August 30, 2017 Mark Cox Comments Off on ATADATA gets systematic about channel with new ATAconnect partner program
ATADATA has always sold through the channel, but it has mainly been on an ad hoc basis. Now they are formalizing things with their first channel program, and are looking to add partners who are a good fit.

Channel Programs

Strong upticks in training, marketing highlight Dell EMC channel performance

June 20, 2017 Mark Cox Comments Off on Strong upticks in training, marketing highlight Dell EMC channel performance
The Dell EMC channels team was extremely happy with the results of the first quarter of its new unified partner program.