Canadian channel chief Michael Kerr acknowledged that getting partners to commit to EMC as the partners are transitioning their businesses to add cloud capabilities and cutting-edge technologies to their practice is often a challenge. It’s also one factor in recognition as a top EMC partner.
VxRail has the same concept as last year’s unsuccessful EMC first foray into hyperconverged, but is designed to be much more flexible and modular, and benefits greatly from an improved software stack. It will also be available through all EMC partners, not just ones certified on VCE.
Changes for 2016 include allowing Authorized partners to qualify for the Silver tier at mid-year, increasing the Silver rebate payout, and changing revenue tier thresholds in some markets, which include Canada, but not the U.S.
Dell introduces both its first all-flash appliances and a high-density offering in its popular XC hyperconverged series which combine Dell hardware and Nutanix software.
While everyone at Dell World this year wants to know all about the upcoming integration with EMC, there are significant limitations on what the company can say at this point. That being said, here’s an interpretation of what they are willing to put on the record.
Dell and EMC execs say the combined company will be an IT powerhouse from the SMB to the largest enterprise.
EMC is also announcing several other programmatic moves, including a Federation Ready designation and expanding EMC’s EMC Ready sales transformation initiative to partners. Their EMC True loyalty program pilot is now being publicized and expanded globally.
EMC sees this as a new category of product, which provides the same benefits as hyperconverged appliances provide, but to the datacentre, where the appliances do not scale well.
The Federation of EMC, VMware, and Pivotal debuts the first of five planned joint solutions, offering an easier path to the software-defined data centre.
EMC announces a trio of programs to address customer concerns with flash storage, including a guarantee that XtremIO products will last at least 7 years.
Storage contender Nutanix is finding its niche in Canada, growing to 16 people in 16 months and bucking the trend of managing Canada from the U.S.
Cisco announces new partners for its Intercloud effort and assigns channel chief Edison Peres to lead its cloud channel charge.
EMC, VMware, RSA, Pivotal, VCE will align programs and offer integrated solutions, but remain independent in working with others.
A year after announcing the impending end of its Velocity partner brand, EMC debuts its new Business Partner Program.
VCE, Cisco, and EMC come together for their first joint partner program, aiming to get partners to elevate the conversation around converged infrastructure.
Open source giant Red Hat has found its new North American channel sales leader in former Cisco and VCE channel exec D. Martin.
With pre-configured stacks of HP servers, storage, and networking, Avnet Technology Solutions says partners can more easily target customers data centers.
Converged infrastructure specialist VCE revamps its partner program to make it easier for midmarket partners building a data center practice to get involved
Chris Sullivan, VP of sales at VCE will take over VAR relationships while longtime channel chief D. Martin will focus on growing new types of partnerships
VMware gets into the cloud-based log analytics space with vCenter Log Insight
