The guiding philosophy of the program remains fixated on the simple, predictable and profitable principles, but quite a few tweaks have been made to the program, many of them significant, and most of which are likely to please partners rather than make them grumble.
Cohesity has tabbed Tech Data as their first comprehensive distribution partner in North America, after soliciting bids through an RFP process. Cohesity says that bringing on distribution won’t change its fundamental principles towards partnering, and using a value-focused channel.
Dell EMC’s quarterly Partner Broadcast was mainly about recounting their many trumps in the first half of the year, but there was some new news here which will interest their channel partners.
Kevin Connolly, President of Commercial Sales at Dell EMC Canada gives his take on why the company had another strong quarter, what’s happening in the market, and where Dell EMC still has room for substantial growth in Canada.
CognoSystems does a lot of work putting together differentiated solutions for customers using next-gen emerging vendors, and the E8 technology, which uses a custom-built architecture that delivers very high performance, fits the bill there.
HPE rolls out the Cisco-based version of the next-gen 32GB FC switch, following the launch of the Brocade-based B-series last month.
HPE outlined its goals for its channel for the year ahead, together with new and planned initiatives to help them get there.
Dell EMC finally made its long-awaited breakthrough in storage in the first quarter – even though on a year-over-year basis, channel storage business was actually down. It’s seen as more of a statistical fluke, rather than the harbinger of an unwanted trend, and considerable confidence around storage exists going forward.
N2WS makes a sexy announcement expanding NoSQL support around Amazon DynamoDB, a solid announcement expanding support for Amazon Aurora databases, and a RESTful API announcement that will be of particular interest to channel partners.
Rozo Systems, which has been based mainly in the media and entertainment vertical, sells entirely through a select partner channel. They are now looking to augment that channel, and to that end, have introduced their first partner program.
ExaGrid recently unveiled a new top-of-the-line appliance, and entered into a Nutanix-focused parternshp with data protection provider HYCU.
Insights for infrastructure is aimed at the sub-$500 million segment, and while not an exclusive channel play, the channel will be an important part of the go-to-market strategy. It will also be available to MSPs, albeit in the single-tenant version that is standard for Splunk.
Technology from the latest 14th generation PowerEdge servers significantly beefs up both the new Vxrail and VxRack offerings.
The Dell EMC channel business overall picked up in the second half of the year – always a good sign.
The Spectra Stack is a modular tape library, while the Spectra T950V is a less expensive version of the Spectra T950.
Cohesity is looking to move beyond its hyper-converged backup roots with an aggressive drive to attract customers looking for file and object storage as principal use cases.
The beginning of the new Dell EMC fiscal year in February is always the time for the most significant changes to their partner program, although the company acknowledged the changes this year are more about fine-tuning.
The Tintri collaboration provides a packaged replication service for higher tier disaster recovery needs. It will be available through Neverfail partners, and will likely be able to be sold by Tintri partners too.
U.K.-based Flexxible is growing its presence in North America, and is also introducing their first partner program for North American partners at the Citrix Summit event.
The 9.5.3 release contains some major elements which were scheduled to be part of Veeam 10, but which were pushed out now since they are ready to go.
