Pure has announced an expansion of its relationship with Cisco, and its new (very high) Net Promoter Score, and sees a strong outlook both in Canada and its business generally.
Over the last year, NetApp has reshaped its channel strategy extensively, and will soon cap it with a new Hard Deck policy. Unlike a similar named policy of an old competitor, NetApp thinks this one will be highly popular with partners.
A highlight of the second day at the CompTIA ChannelCon event was a panel discussion of vendors on changes in the industry, and how to best adapt to them.
Microsoft reviews response to their second cloud profitability eBook, which finished its ‘rolling thunder’ rollout at WPC, and looks at what’s ahead to assist with partner profitability.
SkyKick offers a three-pronged cloud management solution which facilitates migration, backup and management, using a 100 per cent channel model. They recently extended the platform by adding the capacity for partners to offer a white-labelled syndicated version from their own websites.
SAP Canada is thinking about dropping its one billion dollar threshold defining the direct space to the 500-600 million range, but is emphasizing that the idea wouldn’t be to take more business direct, but to make SAP direct resources available to assist partners in the upper half of the SME space.
Gigamon decided last year that its professional services would be purely a partner play, and accordingly, has formalized and expanded the assistance it was offering informally to partners in professional services in order to enable significantly more partners.
Citrix is adding a new, incremental front-end discount for new opportunities among both new and existing customers. They are also reworking their MDF program, and redoing their CAR program to simplify it and increase partner opportunities.
The series, done in collaboration with IDC and available as free downloads, will continue with a new chapter every month until the final one rolls out at WPC in July.
Changes for 2016 include allowing Authorized partners to qualify for the Silver tier at mid-year, increasing the Silver rebate payout, and changing revenue tier thresholds in some markets, which include Canada, but not the U.S.
Dell Canada president Kevin Peesker and channel chief Tara Fine walk through the company’s channel biz by the numbers at Dell’s Canadian Partner Summit.
The Juniper spinoff launches its first partner program, to which old Juniper partners have to apply, and says that it has some unique differentiating factors.
Avaya will double rebate opportunities around strategic technologies for Gold partners, but will halve those same opportunities for base-level partners.
VMware says the company and its partners have to build closer customer relationships, outlines upcoming program changes to help partners make it happen.
VMware sees growth in cloud and end user computing, and tells partners it has to shift its sales motion as it becomes much more than a one-product company.
While ThreatTrack has a channel of SMB-focused VIPRE resellers, the new channel chief’s task is to build an enterprise-focused channel for ThreatSecure, and to do that, he is looking to distribution.