MDF

Lynn Anderson, senior vice president of demand generation and channel marketing at HP
Channel Programs

HP moving partner marketing to planned MDF model

March 17, 2015 Robert Dutt Comments Off on HP moving partner marketing to planned MDF model
HP’s shift in MDF priorities will result in better campaigns, higher ROI and more overall MDF dollars available to partners, channel marketing chief says.

Richard Steranka, vice president of worldwide channels at Avaya.
Channel Programs

Avaya boosts rebates for top-tier partners

January 27, 2015 Robert Dutt Comments Off on Avaya boosts rebates for top-tier partners
Avaya will double rebate opportunities around strategic technologies for Gold partners, but will halve those same opportunities for base-level partners.

Vincent Brissot, HP’s Vice President of Worldwide Channel Marketing for Printing and Personal Systems.
Mobility

HP targets mobile workplace with joint Microsoft-Intel program

July 14, 2014 Mark Cox Comments Off on HP targets mobile workplace with joint Microsoft-Intel program
A new partnership will see HP, Microsoft and Intel work together on a cohessive commercial mobility strategy from hardware through to go-to-market strategy.

Dan Lopes, head of channels at Nexenta
Channel Programs

New channel chief at Nexenta remakes partner program

June 5, 2014 Mark Cox Comments Off on New channel chief at Nexenta remakes partner program
Santa Clara-based software-defined storage vendor Nexenta has named a new channel chief and unveiled a new worldwide Nexenta Partner Program.

Kevin Gilroy, senior vice president and general manager of Global Small & Midmarket Segment at SAP
Channel Programs

SAP channel chief on board with simplicity push

June 4, 2014 Robert Dutt Comments Off on SAP channel chief on board with simplicity push
SAP’s move towards simplification will play well for its channel and SME business, Kevin Gilroy says

Ralph Nimergood, vice president, worldwide partners and programs for CommVault
Channel Programs

CommVault remakes its PartnerAdvantage program

April 28, 2014 Mark Cox Comments Off on CommVault remakes its PartnerAdvantage program
Predictability, consistency among top goals in CommVault’s partner program remake.

Yudy Vinograd, director of channel sales for Paragon Software
Channel Programs

Paragon Software rolls out aggressive new partner program

April 22, 2014 Mark Cox Comments Off on Paragon Software rolls out aggressive new partner program
Data protection vendor Paragon Software says new program will make it an easier, more profitable partner to work with.

Lynn Anderson, senior vice president of channel marketing and demand generation at HP
Channel Programs

HP looks to marketing as channel differentiator

March 24, 2014 Robert Dutt Comments Off on HP looks to marketing as channel differentiator
HP channel marketing and demand gen chief Lynn Anderson looking to link up partners with marketing agencies to streamline MDF, support growth.

Raelyn Kritzer, director of channel marketing at Brocade
Channel Programs

Brocade adds software networking channel program

February 4, 2014 Robert Dutt Comments Off on Brocade adds software networking channel program
Brocade adds new components to its Alliance Partner Network to help partners ready themselves for SDN opportunities in the market.

VCE channel chief D. Martin
Channel Programs

VCE Splits Program Into Tiers to Address Midmarket

September 17, 2013 Robert Dutt Comments Off on VCE Splits Program Into Tiers to Address Midmarket
Converged infrastructure specialist VCE revamps its partner program to make it easier for midmarket partners building a data center practice to get involved