MDF

Channel Programs

Citrix contemplating unique model for upcoming Cloud Partner Program

May 26, 2016 Mark Cox Comments Off on Citrix contemplating unique model for upcoming Cloud Partner Program
A key part of the Cloud Partner program, now slated to roll out with the new fiscal year in January, will be working out how to best handle joint Citrix-Microsoft partners around Microsoft Azure.

Channel Programs

Epicor reworking sales culture, channel strategy, in strategic reorientation

April 22, 2016 Mark Cox Comments Off on Epicor reworking sales culture, channel strategy, in strategic reorientation
A key part of this is a major strengthening of the Epicor channel, including in the United States, where it has always been a small proportion of sales. Significant programmatic initiatives will be coming this fall.

Channel Programs

Tintri upgrades partner program, distribution network to reflect growth

April 6, 2016 Mark Cox Comments Off on Tintri upgrades partner program, distribution network to reflect growth
Tintri makes several significant changes to its channel program reflecting its broader solution range and partner base, and adds Promark to Arrow for its North American distribution.

Channel Programs

Sage pledges strong channel commitment with new global, North American partner programs

November 3, 2015 Mark Cox Comments Off on Sage pledges strong channel commitment with new global, North American partner programs
Sage pledges to reverse its recent past with reworked programs, including a North American program designed to make it easier for partners to make money with Sage.

Richard Steranka, vice president of global channel operations at McAfee
Channel Programs

Intel Security boosts requirements for top tiers

October 28, 2015 Robert Dutt Comments Off on Intel Security boosts requirements for top tiers
Intel Security is going to expect more of its Platinum and Gold partners come 2016, but it’s also going to give them more in exchange for their partnership.

Channel Programs

ShoreTel unifies cloud, on-prem programs in major channel program restructuring

September 29, 2015 Mark Cox Comments Off on ShoreTel unifies cloud, on-prem programs in major channel program restructuring
The new program is also much simpler than the old, with the number of tiers cut by almost two thirds. The cloud changes won’t impact Canada though – the cloud product still isn’t available here. Canadian partners will find opportunity registration and training changes interesting however.

Channel Programs

NexGen supplements partner margins with new MDF component

September 15, 2015 Mark Cox Comments Off on NexGen supplements partner margins with new MDF component
NexGen also announced the finalization of its Canadian distribution, which should help improve a Canadian channel which is not yet as strong as they would like.

Channel Programs

SolidFire adds specialization tiers to partner program

June 30, 2015 Mark Cox Comments Off on SolidFire adds specialization tiers to partner program
Four specializations are being announced, one of which is around OpenStack, which SolidFire believes is an industry first. .

Channel Programs

Nimble adds net-new benefits to partners with first formal partner program

March 18, 2015 Mark Cox Comments Off on Nimble adds net-new benefits to partners with first formal partner program
The three new partner tiers all have revenue and certification requirements, and most partners will not qualify, but all partners, including those not in a tier, will receive the benefits Nimble has been providing until now, as all the new benefits to the tiers are net-new.

Lynn Anderson, senior vice president of demand generation and channel marketing at HP
Channel Programs

HP moving partner marketing to planned MDF model

March 17, 2015 Robert Dutt Comments Off on HP moving partner marketing to planned MDF model
HP’s shift in MDF priorities will result in better campaigns, higher ROI and more overall MDF dollars available to partners, channel marketing chief says.