Deal Registration

Channel Programs

Nimble adds net-new benefits to partners with first formal partner program

March 18, 2015 Mark Cox Comments Off on Nimble adds net-new benefits to partners with first formal partner program
The three new partner tiers all have revenue and certification requirements, and most partners will not qualify, but all partners, including those not in a tier, will receive the benefits Nimble has been providing until now, as all the new benefits to the tiers are net-new.

Patrick Eitenbichler, director of marketing strategy for PartnerOne at HP.
Channel Programs

HP looks to ease partner path to split with Navigator program

March 17, 2015 Robert Dutt 1
HP’s Partner Navigator program aims to help distributors and large partners that buy direct to get ready for the impending split of HPI and HPE.

Channel Programs

ADTRAN greatly simplifies channel program with new pricing policies

March 12, 2015 Mark Cox Comments Off on ADTRAN greatly simplifies channel program with new pricing policies
ADTRAN has dumped product discount rules intended to ensure quality by limiting discounts to partners specializing in the area, while at the same time expanding training with free self-serve modules, and eliminating the deal registration revenue threshold.

Channel Programs

Violin Memory redoes channel program in shift to partner go-to-market focus

March 11, 2015 Mark Cox Comments Off on Violin Memory redoes channel program in shift to partner go-to-market focus
Violin previously sold mainly direct in North America, and had an ineffectual partner program. Now the program has been greatly strengthened, as Violin looks to turn new sales over to partners prepared to commit to and invest in them.

Cloud

Connected Data unveils smaller Transporter private business cloud devices

February 25, 2015 Mark Cox Comments Off on Connected Data unveils smaller Transporter private business cloud devices
The company rolls out smaller and less expensive appliance alternatives to Dropbox, and emphasizes that it relies on partners to show SMBs that their upfront cost is cheaper over time.

Software

New Maxta reference architectures let partners offer custom turnkey solutions

January 21, 2015 Mark Cox Comments Off on New Maxta reference architectures let partners offer custom turnkey solutions
Maxta has also enhanced its partner program to recognize the new offerings’ ability to better build a practice around Maxta

Greg Smith, senior director of product and technical marketing at Nutanix.
Data Centre

Nutanix sees massive potential in rollout of Dell XC appliances with Nutanix software

November 5, 2014 Mark Cox Comments Off on Nutanix sees massive potential in rollout of Dell XC appliances with Nutanix software
Nutanix, which despite its massive success is still a startup, gets key validation from Dell partnering with them, and also greatly expands their channel and routes to market.

Dell global channel chief Cheryl Cook
Channel Programs

Dell announces new channel programs and competencies

November 4, 2014 Mark Cox 1
Dell announced a series of new and enhanced programs to continue to drive channel growth, which for the first time has passed 40 per cent of total Dell revenues.

Lisa Matherly, vice president of worldwide partner programs, marketing, and operations at Intel Security
Channel Programs

Intel Security renames, revamps McAfee Partner Program

October 27, 2014 Robert Dutt Comments Off on Intel Security renames, revamps McAfee Partner Program
McAfee rebrands partner program under the Intel Security name, announces new names for partner tiers and evolving certification and training requirements.

Security

McAfee trims prices, enhances partner margins on new SMB portfolio

October 22, 2014 Mark Cox Comments Off on McAfee trims prices, enhances partner margins on new SMB portfolio
McAfee has retooled its SMB offerings, with three new suites which feature McAfee’s next-generation anti-malware technology, which is being deployed for the first time in these solutions.