Channel Programs

Dell reports solid channel growth in Q1

Dell indicated good progress on their green fields discount initiative, overall commercial business, and partner education efforts. While the number of partners using Dell financing jumped considerably in Q1, the company wants more participation there. Plus, still no firm date on when Dell will team up with SYNNEX in Canada.

Channel Programs
Channel Programs

Xirrus completely recrafts channel program with new Xirrus Xcellerate

The changes reflect the wireless networking vendor’s transition in the last several years from a direct seller to a company that sells entirely through the channel, where the internal sales force now works to drum up business for partners.

Channel Programs
Channel Programs
Channel Programs

New EMC Federation deal reg, rules of engagement to be launched

EMC is also announcing several other programmatic moves, including a Federation Ready designation and expanding EMC’s EMC Ready sales transformation initiative to partners. Their EMC True loyalty program pilot is now being publicized and expanded globally.

Channel Programs
Channel Programs
Channel Programs

Barracuda restructures, rebalances partner program

The changes include increased revenue requirements for all tiers, which break up what had become a top-heavy distribution of partners in a program where advancement was too easy, and permit proper incents of Barracuda’s most valuable partners.

Channel Programs

Nimble adds net-new benefits to partners with first formal partner program

The three new partner tiers all have revenue and certification requirements, and most partners will not qualify, but all partners, including those not in a tier, will receive the benefits Nimble has been providing until now, as all the new benefits to the tiers are net-new.