Claroty is interested in working with a select number of partners who are developing a focus on this relatively new space, which brings cybersecurity skills from IT to the context and problems of the OT environment.
SecurityFirst has just turned their technology into a channel-friendly product, DataKeep, which its partners will sell.
DFLabs is looking to build a select channel of resellers, MSSPs and distributors, and is offering margins more common in traditional sales than for a subscription-based offering.
Pivot3 has a large channel, and the changes are designed to both provide increased support for go-to partners while ensuring the large majority of partners receive necessary protection and support to close deals.
While many of the program’s components existed before, HPE is doubling down on promoting them as a bundle, looking to get greater numbers of them involved in an area where the vendor says many partners need to be doing more.
Avecto, which sells endpoint and privileged access management solutions to the enterprise and midmarket, has moved from direct to close to 100 per cent channel sales within two years.
The HP Co-Marketing Zone now allows partners to track the performance and ROI of campaigns as well as create them, while the Social Media Center is designed to establish partners as thought leaders by providing content that goes beyond HP materials.
Personalized training is at the heart of the new Sinequa partner program, which has been significantly revised from its original form, which was more like an alliance program.
In addition to a host of new Windows 10 products, HP is launching an aggressive campaign to help partners sell them, especially into 10-100 person organizations.
With the shift of its partner base towards value, IBM announces the One Channel initiative to get its partner management and resources on the same page.
HP channel marketing and demand gen chief Lynn Anderson looking to link up partners with marketing agencies to streamline MDF, support growth.
Portal is the new marketing flagship under developing Partner Led strategy
