Tag Archive for Cheryl Cook

Dell EMC stresses consistency in Partner Program changes – although there are many changes

The guiding philosophy of the program remains fixated on the simple, predictable and profitable principles, but quite a few tweaks have been made to the program, many of them significant, and most of which are likely to please partners rather than make them grumble.

Dell EMC puts stake in the ground for the channel with three strategic imperatives

At their Global Partner Summit kicking off their Dell Technologies World, Dell EMC delineated their channel strategy for the year ahead, and a lengthy list of program offerings designed to help execute it.

New storage incents and rebate changes highlight Dell EMC partner program improvements

The beginning of the new Dell EMC fiscal year in February is always the time for the most significant changes to their partner program, although the company acknowledged the changes this year are more about fine-tuning.

Dell EMC signs on as VMware distributor, with initial access to top two partner tiers

Out of the gate, Titanium Black and Titanium will be able to buy the VMware offerings for their solutions straight from Dell EMC, which will allow them to get full credit under VMware’s partner program for their purchases.

Midrange storage the focus as Dell EMC unveils new channel investments

In addition to the many storage announcements, Dell EMC also addressed the issues with the Partner Academy, and will be waiving training requirements for the second half of the year.

New flexible consumption models, incumbency protection highlight Dell EMC channel changes

Partner presence at this year’s event increased massively over anything at either the Dell or EMC events, or the initial joint event in Austin last fall.

Dell EMC unveils more details on new partner program

The process by which Dell and EMC members will map to tiers in the new program has been laid out, as has the way that EMC partners’ month of January will be handled until the end of the Dell fiscal year.

With EMC integration pending, Dell channel business still trending

Dell’s channel business did very well in the first quarter of their new year. At this stage though, there is still no definite clarity on the channel implications of assets entering Dell – and exiting it, with the SonicWALL divestiture.

Dell channel team celebrates being at Dell World adult table with new announcements

Only a few parts of what’s coming to the channel from Dell was announced at Dell World, but broad sneak peeks were offered about several changes that will roll out at some point in the next fiscal year.

Dell delivers first partner services competency, around ProDeploy

Dell’s overhaul of its segmented deployment services into a united ProDeploy offering takes the same step they did in support with ProSupport, and has some attractive new elements for channel partners.

Dell reports solid channel growth in Q1

Dell indicated good progress on their green fields discount initiative, overall commercial business, and partner education efforts. While the number of partners using Dell financing jumped considerably in Q1, the company wants more participation there. Plus, still no firm date on when Dell will team up with SYNNEX in Canada.