Cheryl Cook

Channel Programs

Dell EMC stresses consistency in Partner Program changes – although there are many changes

February 7, 2019 Mark Cox Comments Off on Dell EMC stresses consistency in Partner Program changes – although there are many changes
The guiding philosophy of the program remains fixated on the simple, predictable and profitable principles, but quite a few tweaks have been made to the program, many of them significant, and most of which are likely to please partners rather than make them grumble.

Backup

Dell EMC puts stake in the ground for the channel with three strategic imperatives

May 1, 2018 Mark Cox Comments Off on Dell EMC puts stake in the ground for the channel with three strategic imperatives
At their Global Partner Summit kicking off their Dell Technologies World, Dell EMC delineated their channel strategy for the year ahead, and a lengthy list of program offerings designed to help execute it.

Channel Programs

Dell EMC storage channel business shows positive signs in Q4

March 26, 2018 Mark Cox Comments Off on Dell EMC storage channel business shows positive signs in Q4
The Dell EMC channel business overall picked up in the second half of the year – always a good sign.

Channel Programs

New storage incents and rebate changes highlight Dell EMC partner program improvements

February 8, 2018 Mark Cox Comments Off on New storage incents and rebate changes highlight Dell EMC partner program improvements
The beginning of the new Dell EMC fiscal year in February is always the time for the most significant changes to their partner program, although the company acknowledged the changes this year are more about fine-tuning.

Channel Programs

Storage, services still front and centre in Dell EMC channel strategy

December 21, 2017 Mark Cox Comments Off on Storage, services still front and centre in Dell EMC channel strategy
Dell EMC is also planning some additional initiatives for later in the new fiscal year around solutions-based competencies.

Channel Programs

Dell EMC signs on as VMware distributor, with initial access to top two partner tiers

August 22, 2017 Mark Cox Comments Off on Dell EMC signs on as VMware distributor, with initial access to top two partner tiers
Out of the gate, Titanium Black and Titanium will be able to buy the VMware offerings for their solutions straight from Dell EMC, which will allow them to get full credit under VMware’s partner program for their purchases.

Channel Programs

Midrange storage the focus as Dell EMC unveils new channel investments

August 17, 2017 Mark Cox Comments Off on Midrange storage the focus as Dell EMC unveils new channel investments
In addition to the many storage announcements, Dell EMC also addressed the issues with the Partner Academy, and will be waiving training requirements for the second half of the year.

Channel Programs

Strong upticks in training, marketing highlight Dell EMC channel performance

June 20, 2017 Mark Cox Comments Off on Strong upticks in training, marketing highlight Dell EMC channel performance
The Dell EMC channels team was extremely happy with the results of the first quarter of its new unified partner program.

Channel Programs

New flexible consumption models, incumbency protection highlight Dell EMC channel changes

May 9, 2017 Mark Cox Comments Off on New flexible consumption models, incumbency protection highlight Dell EMC channel changes
Partner presence at this year’s event increased massively over anything at either the Dell or EMC events, or the initial joint event in Austin last fall.

Channel Programs

Dell EMC provides revenue, rebate specifics for new channel program

February 8, 2017 Mark Cox Comments Off on Dell EMC provides revenue, rebate specifics for new channel program
Dell EMC fills in the remaining blanks in what its new unified partner program, which formally rolls out today, will look like.