Tag Archive for Cheryl Cook

New Dell partner benefits kick in with new fiscal year

Compared to last year, the changes to Dell’s partner program as the company begins a new fiscal year are much more modest, although the extension of rebates for new business to Registered partners will cause much cheer in that quarter.

Partners counted on to meet enhanced new Dell expectations

At this week’s Dell Canada Partner Summit 2014 in Toronto, Dell execs reiterated their channel commitment, asked for partner help in better defining their needs, and asked them to do even more business to help Dell make its targets.

Dell Revamps Channel to Give Partners More Incentives, Opportunities

Dell channel chief Cheryl Cook

Dell is turning over thousands of previously direct accounts to partners under channel program changes that give more power and rewards to the channel.