Cheryl Cook

Channel Programs

New Dell partner benefits kick in with new fiscal year

February 27, 2015 Mark Cox Comments Off on New Dell partner benefits kick in with new fiscal year
Compared to last year, the changes to Dell’s partner program as the company begins a new fiscal year are much more modest, although the extension of rebates for new business to Registered partners will cause much cheer in that quarter.

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Distribution

Dell adds Synnex to U.S. distribution roster

November 6, 2014 Mark Cox Comments Off on Dell adds Synnex to U.S. distribution roster
Synnex joins Ingram Micro and Tech Data among Dell’s broadline distribution partners. While the deal is U.S. only, its expansion to Canada is under consideration.

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Dell global channel chief Cheryl Cook
Channel Programs

Dell announces new channel programs and competencies

November 4, 2014 Mark Cox 1
Dell announced a series of new and enhanced programs to continue to drive channel growth, which for the first time has passed 40 per cent of total Dell revenues.

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Channel Programs

Dell security partner concerns have high profile at Peak partner event

October 15, 2014 Mark Cox Comments Off on Dell security partner concerns have high profile at Peak partner event
Dell’s top security partners still have concerns and issues about their relationship with Dell, So what is the vendor doing about them?

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Channel Programs

Partners counted on to meet enhanced new Dell expectations

October 2, 2014 Mark Cox Comments Off on Partners counted on to meet enhanced new Dell expectations
At this week’s Dell Canada Partner Summit 2014 in Toronto, Dell execs reiterated their channel commitment, asked for partner help in better defining their needs, and asked them to do even more business to help Dell make its targets.

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Greg Myers, senior vice president of sales and marketing at Tech Data Canada.
Distribution

Dell signs on with Tech Data Canada

September 11, 2014 Robert Dutt Comments Off on Dell signs on with Tech Data Canada
Dell continues to go deeper with distribution, adding Tech Data Canada to carry Latitude notebooks, OptiPlex destkops, and professional monitors.

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Dell global channel chief Cheryl Cook
Channel Programs

Dell’s distribution push starting to pay off

August 26, 2014 Robert Dutt Comments Off on Dell’s distribution push starting to pay off
Dell is seeing significant growth through distribution as it ramps up its activity with disties, including a return to working with Ingram Micro Canada.

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Dell channel chief Cheryl Cook
Servers

Dell wants a piece of the IBM server channel

June 16, 2014 Larry Walsh (Channelnomics) Comments Off on Dell wants a piece of the IBM server channel
As Dell channel chief Cheryl Cook sees it, Dell is in a better position to capitalize than rival HP on uncertainty around the IBM/Lenovo server deal.

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Frank Vitagliano, vice president of global channel strategy and programs
Distribution

Dell moving towards distribution

April 25, 2014 Robert Dutt Comments Off on Dell moving towards distribution
Dell tasks newly-minted global channel programs and strategy veep Frank Vitagliano with expanding the vendor’s presence at distribution.

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Dell channel chief Cheryl Cook
Channel Programs

Dell direct comp plans favour partners

March 12, 2014 Robert Dutt Comments Off on Dell direct comp plans favour partners
Dell changes compensation plans for direct sales team, giving a 20 per cent bonus when “complex” solutions are sold through the channel.

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Dell offers new financing options
Featured Post

Dell looks to make channel financing a growth tool

February 10, 2014 Chris Gonsalves (Channelnomics) Comments Off on Dell looks to make channel financing a growth tool
Dell is teaming up with some financing heavyweights to give partners looking to investment in their own growth some more attractive credit options.

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Dell channel chief Cheryl Cook
Channel Programs

Dell Revamps Channel to Give Partners More Incentives, Opportunities

December 16, 2013 Larry Walsh (Channelnomics) Comments Off on Dell Revamps Channel to Give Partners More Incentives, Opportunities
Dell is turning over thousands of previously direct accounts to partners under channel program changes that give more power and rewards to the channel.

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Dell channel chief Cheryl Cook
Channel Programs

Davis Out, Cook In as Dell Shakes Up Channel Org

November 19, 2013 Chris Gonsalves (Channelnomics) Comments Off on Davis Out, Cook In as Dell Shakes Up Channel Org
Dell announces a reorganization of its channel and sales leadership that sharpens the vendor’s go-to-market strategy.

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