Cheryl Cook

Channel Programs

Dell EMC unveils more details on new partner program

December 19, 2016 Mark Cox 1
The process by which Dell and EMC members will map to tiers in the new program has been laid out, as has the way that EMC partners’ month of January will be handled until the end of the Dell fiscal year.

Channel Programs

With EMC integration pending, Dell channel business still trending

June 30, 2016 Mark Cox Comments Off on With EMC integration pending, Dell channel business still trending
Dell’s channel business did very well in the first quarter of their new year. At this stage though, there is still no definite clarity on the channel implications of assets entering Dell – and exiting it, with the SonicWALL divestiture.

Cloud

How Channel Partners Can Provide Strategic Value with the Cloud

April 29, 2016 Mark Cox Comments Off on How Channel Partners Can Provide Strategic Value with the Cloud
Dell Channel Chief Cheryl Cook provides some suggestions how partners can help ensure that their customer cloud deployments are successful.

Channel Programs

Dell rolls out new partner incents announced at Dell World

March 2, 2016 Mark Cox Comments Off on Dell rolls out new partner incents announced at Dell World
Some new incent programs have gone live, and other partner offerings announced at Dell World last October are now available.

Channel Communities

5 Tips on How to be a Successful Mentor

December 3, 2015 Mark Cox Comments Off on 5 Tips on How to be a Successful Mentor
Dell’s global channel chief lays out her suggestions on how to best mentor younger female employees.

Channel Programs

Dell channel team celebrates being at Dell World adult table with new announcements

October 26, 2015 Mark Cox Comments Off on Dell channel team celebrates being at Dell World adult table with new announcements
Only a few parts of what’s coming to the channel from Dell was announced at Dell World, but broad sneak peeks were offered about several changes that will roll out at some point in the next fiscal year.

Channel Programs

Dell delivers first partner services competency, around ProDeploy

October 22, 2015 Mark Cox Comments Off on Dell delivers first partner services competency, around ProDeploy
Dell’s overhaul of its segmented deployment services into a united ProDeploy offering takes the same step they did in support with ProSupport, and has some attractive new elements for channel partners.

Channel Programs

Dell keeping commitment to small security partners even as diversification strategy deepens

September 1, 2015 Mark Cox Comments Off on Dell keeping commitment to small security partners even as diversification strategy deepens
Dell channel chief Cheryl Cook also provides a broad update on issues of specific interest to the Dell SonicWALL channel.

Channel Programs

How to build a successful channel organization

June 25, 2015 Mark Cox Comments Off on How to build a successful channel organization
Dell’s channel chief offers some suggestions how companies can effectively build or improve their channel programs.

Channel Programs

Dell reports solid channel growth in Q1

June 8, 2015 Mark Cox Comments Off on Dell reports solid channel growth in Q1
Dell indicated good progress on their green fields discount initiative, overall commercial business, and partner education efforts. While the number of partners using Dell financing jumped considerably in Q1, the company wants more participation there. Plus, still no firm date on when Dell will team up with SYNNEX in Canada.