Aruba

Partnerships

Cyberinc brings isolation-based cybersecurity protection to HPE Complete program

June 20, 2018 Mark Cox Comments Off on Cyberinc brings isolation-based cybersecurity protection to HPE Complete program
Isolation-based security is a fairly new technology, with Symantec being the best-known vendor in the space, but Cyberinc thinks that the additional security value they bring to the table will resonate with HPE’s own core messaging.

Mobility

Aruba announces first SD-WAN branch solution

June 19, 2018 Mark Cox Comments Off on Aruba announces first SD-WAN branch solution
Aruba extends their software-defined architecture to the branch, with the new Cloud Managed 7000 Series Branch Gateways, as well as new Aruba Central abilities to manage them.

Channel Programs

HPE pledges to further ramp up channel commitment at Global Partner Summit

June 19, 2018 Mark Cox Comments Off on HPE pledges to further ramp up channel commitment at Global Partner Summit
HPE outlined its goals for its channel for the year ahead, together with new and planned initiatives to help them get there.

Mobility

HPE to bring wireless power startup Chargifi to their channel through HPE Complete program

April 26, 2018 Mark Cox Comments Off on HPE to bring wireless power startup Chargifi to their channel through HPE Complete program
Chargifi’s pipeline has grown massively since iPhone support for wireless charging was announced last year, and the company is aggressively pivoting to a channel strategy, which will soon see them add distribution in the U.S. and Canada as well.

Internet of Things

Aruba enhances new Mobile First Architecture, and announces non-traditional partners around it

March 27, 2018 Mark Cox Comments Off on Aruba enhances new Mobile First Architecture, and announces non-traditional partners around it
While the new partners in the ArubaEdge Technology Partner Program are decidedly non-traditional, Aruba also says they will open up new opportunities to traditional partners, in the same way the entry of voice-based telco partners in the early days of convergence created massive opportunities for the IT channel.

Networking

Aruba emphasizes security messaging with new Aruba 360 Secure Fabric

September 18, 2017 Mark Cox Comments Off on Aruba emphasizes security messaging with new Aruba 360 Secure Fabric
Aruba integrates the technology from its Niara acquisition with an expanded ClearPass, to focus on the resulting capability as a fabric and provide differentiation in the wireless networking market.

Distribution

D&H Canada adds to advanced solutions portfolio with HPE/Aruba agreement

September 8, 2017 Mark Cox Comments Off on D&H Canada adds to advanced solutions portfolio with HPE/Aruba agreement
The new HPE relationship also brings the D&H HERO program, which provides additional HPE-focused support, into Canada.

Mobility

Aruba turns to the core with first core aggregation switch

June 5, 2017 Mark Cox Comments Off on Aruba turns to the core with first core aggregation switch
In addition to the new Aruba 8400 Core Switch, featuring an advanced new OS, Aruba is also announcing the addition of asset tracking capabilities to their Meridian Mobile App platform.

eerti Melkote, senior vice president and general manager of Aruba
Big Data

HPE: Want to succeed in IoT? Figure out the security first

April 19, 2017 Robert Dutt 2
“Without a good security story, companies simply won’t adopt [IoT]. There’s too much at risk,” HPE Aruba’s Keerti Melkote says.

Channel Programs

Addition of competencies to HPE Partner Ready program highlight GPC announcements

September 12, 2016 Mark Cox Comments Off on Addition of competencies to HPE Partner Ready program highlight GPC announcements
Other important changes include the integration of programs for other groups which used to be outside the old umbrella program and the integration of the Aruba PartnerEdge and HPE Networking channel programs into the new Partner Ready for Networking program.