Channel Programs

Channel Programs

CommScope looks to bring wireless partners into enterprise infrastructure with new program

October 30, 2017 Mark Cox Comments Off on CommScope looks to bring wireless partners into enterprise infrastructure with new program
CommScope is looking to deepen enterprise penetration in the infrastructure business for their digital distributed antenna systems, with a new program to train partners on designing and building in-building wireless.

Channel Programs

Twilight Zone Time? Dell EMC touts value of distribution to partners

October 26, 2017 Mark Cox Comments Off on Twilight Zone Time? Dell EMC touts value of distribution to partners
Dell EMC’s VP of North American Distribution emphasized why partners need to sell more through distis at the Dell EMC Canada Partner Summit, and while it had the something of the air of preaching to the converted, there was a clear theme being stressed.

Channel Programs

“I Don’t Want More Partners:” Dell EMC Channel Chief John Byrne

October 26, 2017 Mark Cox Comments Off on “I Don’t Want More Partners:” Dell EMC Channel Chief John Byrne
At a partner gathering in Toronto, Byrne recounted Dell EMC’s channel trumps – but also detailed where the company needs to improve, and provided broad hints about upcoming channel changes.

Zack Dickson, director of channels at HPE Canada
Channel Programs

New HPE Canada channel chief outlines goals

October 25, 2017 Robert Dutt Comments Off on New HPE Canada channel chief outlines goals
New HPE Canada channel chief Zack Dickson outlines focus on hybird, hyper-converged and edge, pledges ease-of-business improvements.

Channel Programs

Quantum adds new invite-only SPIF Quantum NOW program with focus on new business

October 20, 2017 Mark Cox Comments Off on Quantum adds new invite-only SPIF Quantum NOW program with focus on new business
Quantum’s new Quantum NOW program is looking to incent reps to bring in new business, particularly in unstructured data and archiving, with higher than usual SPIFs.

Channel Programs

AppRiver adds lead generation module to free appMailer email marketing tool

October 17, 2017 Mark Cox Comments Off on AppRiver adds lead generation module to free appMailer email marketing tool
The enhanced appMailer platform also provides the ability to share lead generation campaigns through social media.

Channel Programs

Security automation and orchestration vendor DFLabs introduces first partner program

October 17, 2017 Mark Cox Comments Off on Security automation and orchestration vendor DFLabs introduces first partner program
DFLabs is looking to build a select channel of resellers, MSSPs and distributors, and is offering margins more common in traditional sales than for a subscription-based offering.

Rola Dagher, president of Cisco Canada
Channel Programs

Cisco Canada head looking for “next big disruptor” as partner

October 12, 2017 Robert Dutt Comments Off on Cisco Canada head looking for “next big disruptor” as partner
Cisco Canada president Rola Dagher says the next great disruptor may be the next great partner. And there’s an growing chance that partner may be homegrown.

Channel Programs

WhiteHat Security remakes channel program to remove barriers to partner profitability

October 12, 2017 Mark Cox Comments Off on WhiteHat Security remakes channel program to remove barriers to partner profitability
Changes include a new discounting and margin system, more flexible contracts, and a much improved deal registration process that is now within the WhiteHat partner portal.

Channel Programs

Palo Alto Networks looking to transform channel to next-gen model in Canada

October 2, 2017 Mark Cox Comments Off on Palo Alto Networks looking to transform channel to next-gen model in Canada
Palo Alto’s increased emphasis on the cloud is changing the skillsets required of partners. While they are adding some new ones, they are also encouraging partners to evolve their own business models.