Channel Programs

Channel Programs

Cloudistics launches channel program with separate VAR, MSP and Technology Partner tracks

November 16, 2017 Mark Cox Comments Off on Cloudistics launches channel program with separate VAR, MSP and Technology Partner tracks
On the heels of signing a significant distribution deal with Ingram Micro, Cloudistics has launched a channel program to support their growing partner base.

Channel Programs

Trustwave continues to build out managed security services channel with new program enhancements

November 16, 2017 Mark Cox Comments Off on Trustwave continues to build out managed security services channel with new program enhancements
Trustwave is aggressively trying to build out partner skillsets as they move to more of an MSSP model, and try to build up their percentage of channel sales. A new online training system and partner portal are two tools in this effort.

Channel Programs

New emphasis on services highlights Dell EMC 2018 partner program requirements

November 13, 2017 Mark Cox Comments Off on New emphasis on services highlights Dell EMC 2018 partner program requirements
Dell EMC has announced its thresholds and tiers for 2018, and while there are some changes from the previous system, the biggest, by far, is the emphasis on services for tier eligibility, not just for rebates.

Channel Programs

Salesforce new partner initiatives include sharing more tools, methodologies

November 8, 2017 Mark Cox Comments Off on Salesforce new partner initiatives include sharing more tools, methodologies
As the role of partners in the Salesforce ecosystem continues to grow, the company has announced multiple new enablement initiatives for them.

Backup

Cohesity looks for select partner channel to do more

November 7, 2017 Mark Cox Comments Off on Cohesity looks for select partner channel to do more
Cohesity has their first-ever partner council coming next week,, part of the process of building out their channel, and generating more value from it.

Wendy Bahr, senior vice president of Cisco's Global Partner Organization
Channel Programs

Simpler is better: Cisco pares programs

November 7, 2017 Robert Dutt Comments Off on Simpler is better: Cisco pares programs
Cisco announces a reduction in the complexity of its partner programs, while pivoting profitability towards software and recurring revenues.

Channel Programs

OEM player SecurityFirst transitioning to all-channel model for midmarket and SMB

November 3, 2017 Mark Cox Comments Off on OEM player SecurityFirst transitioning to all-channel model for midmarket and SMB
SecurityFirst has just turned their technology into a channel-friendly product, DataKeep, which its partners will sell.

Cisco CEO Chuck Robbins
Channel Programs

Editor’s Notebook: Random tidbits from the Cisco braintrust

November 2, 2017 Robert Dutt Comments Off on Editor’s Notebook: Random tidbits from the Cisco braintrust
Short hits from Chuck Robbins et al on how Cisco thinks about change, SMB, new partner types, cloud agnosticism, acquisitions, and more.

Channel Programs

Panasonic enhances program benefits for exclusive Prime partners

November 2, 2017 Mark Cox Comments Off on Panasonic enhances program benefits for exclusive Prime partners
In addition to providing increased benefits for those partners who elect to sell only Panasonic rugged notebooks, Panasonic has also increased its investment in a channel account team to provide more reps to work with partners.

Cisco CEO Chuck Robbins
Channel Programs

Robbins to partners: Software equals differentiation

November 1, 2017 Robert Dutt Comments Off on Robbins to partners: Software equals differentiation
Kicking off Cisco Partner Summit 2017, CEO Chuck Robbins tells partners building their own development capabilities is key to meeting customer needs.