Channel Programs

Channel Programs

StorMagic unveils MSP program around key management tech acquired with KeyNexus

June 9, 2020 Mark Cox Comments Off on StorMagic unveils MSP program around key management tech acquired with KeyNexus
StorMagic’s SvKMS encryption key management solution is new to the MSP channel, and is being aimed at MSSPs as well as MSPs.

Channel Programs

MSSP CI Security strengthens channel play with partner program changes and Synnex distribution deal

June 3, 2020 Mark Cox Comments Off on MSSP CI Security strengthens channel play with partner program changes and Synnex distribution deal
The company, which has moved to a channel-first model, expects that Synnex’s strength in Canada will help them grow their channel there.

Channel Programs

SAP rolls out new partner initiatives at Global Partner Summit

June 3, 2020 Mark Cox Comments Off on SAP rolls out new partner initiatives at Global Partner Summit
The new initiatives build on the familiar strategic principles which were outlined in last year’s next generation partnering initiative.

Channel Programs

RingCentral targets SMB customers with new IGNITE! channel program

June 2, 2020 Mark Cox Comments Off on RingCentral targets SMB customers with new IGNITE! channel program
IGNITE!, which is really a sub-program of RingCentral’s Channel Harmony program, is aimed at organizations with 400 employees and under, and features a different sales process tailored for a shorter sales cycle, and over which the partner has full control.

Channel Programs

Infoblox adds new logo benefit for partners as part of new incentive rollout

May 27, 2020 Mark Cox Comments Off on Infoblox adds new logo benefit for partners as part of new incentive rollout
The new logo partner benefit complements an existing spiff for individual salespeople.

Channel Programs

LogicMonitor looking to recruit Canadian partners as they expand channel presence

May 25, 2020 Mark Cox Comments Off on LogicMonitor looking to recruit Canadian partners as they expand channel presence
LogicMonitor has intensified its channel focus since Mark Banfield joined the company as CRO from Datto 18 months ago.

Channel Programs

Secureworks stresses simplicity in first formal partner program

May 21, 2020 Mark Cox Comments Off on Secureworks stresses simplicity in first formal partner program
Secureworks has worked with channel partners before, but informally in the field. Their first formal channel program is a single-tier one designed explicitly to be very easy for partners to use.

Channel Programs

New BlackBerry Spark Suites latest step on BlackBerry-Cylance integration path

May 21, 2020 Mark Cox Comments Off on New BlackBerry Spark Suites latest step on BlackBerry-Cylance integration path
BlackBerry has introduced four suites, which they are encouraging partners to position over the existing standalone offers from both BlackBerry UEM and Cylance.

Channel Programs

How Dell is “getting creative” with partners in response to COVID-19

May 20, 2020 Robert Dutt Comments Off on How Dell is “getting creative” with partners in response to COVID-19
Dell Canada channel chief Andre Valiquette and Darren Fedorowicz, vice president of North American channel sales for Dell Financial Services talk through the vendor’s response to COVID-19 challenges for partners in this edition of the podcast.

Channel Programs

Siemplify reworks partner program to solidify margins in competitive SOAR market

May 20, 2020 Mark Cox Comments Off on Siemplify reworks partner program to solidify margins in competitive SOAR market
Siemplify has made multiple changes to simplify the Go-to-Market model, but the headline here is margin protection up to a 65% discount level.