Channel Programs

Channel Programs

SlashNext launches channel program to drive anti-phishing solutions with channel-first strategy

May 19, 2020 Mark Cox Comments Off on SlashNext launches channel program to drive anti-phishing solutions with channel-first strategy
SlashNext has rebooted their business model from appliance-centric to the cloud, and their differentiation is their attention to phishing threats in other mediums than email.

Channel Programs

NetApp coronavirus response a seamless fit with transition to cloud strategy.

May 11, 2020 Mark Cox Comments Off on NetApp coronavirus response a seamless fit with transition to cloud strategy.
NetApp’s short term pandemic policies, its longer term channel initiatives, and its recent acquisition strategy, all drive towards the same cloud-centric goal.

Channel Programs

ZeroNorth recruiting select partners around risk-based vulnerability orchestration solution

May 7, 2020 Mark Cox Comments Off on ZeroNorth recruiting select partners around risk-based vulnerability orchestration solution
The Boston-based startup has named Chris Riley as SVP of Sales and will look to expand to the next stage of growth with a channel-first strategy. 

Channel Programs

New Relic remakes partner program to reflect broader focus, modern channel

April 28, 2020 Mark Cox Comments Off on New Relic remakes partner program to reflect broader focus, modern channel
New Relic has updated a partner program that no longer adequately reflected their solutions mix, or who was selling the solutions.

Channel Programs

New BeyondTrust channels leader Dee Dee Acquista talks strategy in new role

April 27, 2020 Mark Cox Comments Off on New BeyondTrust channels leader Dee Dee Acquista talks strategy in new role
Dee Dee Acquista’s job has been expanded over that of previous BeyondTrust channel chiefs, to add alliances as well, as the company looks to take its channel business to the next stage of growth.

Channel Programs

Okta enters new resell deal with IBM as they fine tune partner engagement model

April 13, 2020 Mark Cox Comments Off on Okta enters new resell deal with IBM as they fine tune partner engagement model
Okta has a strategic focus this year on improving partner capability to do more in the deal process, and has implemented multiple initiatives to facilitate this.

Channel Programs

Poly brings together Plantronics, Polycom partner programs

April 7, 2020 Mark Cox 1
The new Poly partner program which brings the two legacy ones together will feature a new partner portal, that will be live on April 10.

Channel Programs

SonicWall reboots enhanced MSSP partner program

April 6, 2020 Mark Cox Comments Off on SonicWall reboots enhanced MSSP partner program
SonicWall has made some significant changes to their MSSP partner program, adding more flexible billing and licensing management options, and tweaking the program tier requirements and benefits.

Channel Programs

Lenovo restructures DCG partner benefits for new fiscal year to better incent channel

April 2, 2020 Mark Cox Comments Off on Lenovo restructures DCG partner benefits for new fiscal year to better incent channel
The multi-faceted changes to the DCG program are designed to refresh policies which new DCG channel head Steve Biondi saw as having disincented strong partner growth activities instead of encouraging them.

Channel Programs

Onapsis emphasizes four pillars strategy in new partner program

March 30, 2020 Mark Cox Comments Off on Onapsis emphasizes four pillars strategy in new partner program
Onapsis’ channel strategy has large integrators front and centre, but the company is actively involved in facilitating and creating relationships across the four partner pillars.