Channel Programs

Channel Programs

Vectra revamps channel program around partner business models

July 9, 2020 Mark Cox Comments Off on Vectra revamps channel program around partner business models
Vectra has also introduced more standardization of the programs in EMEA, APJ and the Americas, while still allowing for some local flexibility.

Jon Bove, vice president of North American channels at Fortinet
Channel Programs

Trusted advisor role more crucial than ever, Fortinet channel chief says

July 6, 2020 Robert Dutt Comments Off on Trusted advisor role more crucial than ever, Fortinet channel chief says
Fortinet channel leader Jon Bove on the role partners play in supporting suddenly work-from-home clients, how Fortinet is supporting its partners, and opportunity in the SD-WAN market.

Channel Programs

Identity Governance and Administration startup Clear Skye launches partner program

June 25, 2020 Mark Cox Comments Off on Identity Governance and Administration startup Clear Skye launches partner program
Clear Skye’s differentiation in the IGA space is its native integration with ServiceNow, which lets them reach further downmarket from where IGA has typically sold in the past.

Channel Programs

COVID world provides “permission” for technology change, Cisco execs say

June 23, 2020 Robert Dutt Comments Off on COVID world provides “permission” for technology change, Cisco execs say
Digital transformation has been accelerated by businesses adapting to survive the pandemic, and Cisco tells partners it’s an opportunity to reimagine business architectures for the future.

Channel Programs

New GreenLake services, Pro Series tweaks highlight partner play in virtual HPE Discover

June 23, 2020 Mark Cox Comments Off on New GreenLake services, Pro Series tweaks highlight partner play in virtual HPE Discover
HPE GreenLake’s consumption model is now top priority for HPE, so unsurprisingly, it is top priority in messaging to HPE channel partners at Discover this year as well.

Backup

Stability, fine tuning characterize Veeam Go-to-Market strategy for 2020

June 22, 2020 Mark Cox Comments Off on Stability, fine tuning characterize Veeam Go-to-Market strategy for 2020
Going forward, Veeam’s acquisition by Insight is projected to make even more resources available for channel enablement than before.

Channel Programs

ViewSonic retools Finch Club incents to better enable partners in pandemic era

June 17, 2020 Mark Cox Comments Off on ViewSonic retools Finch Club incents to better enable partners in pandemic era
A new Virtual Product Demo program pairs with a Bounty Program that gives a SPIF to channel reps for setting up a customer demo.

Backup

Cohesity adds consumption-based pricing to MSP program

June 16, 2020 Mark Cox Comments Off on Cohesity adds consumption-based pricing to MSP program
Cohesity offers partners the ability to use the pricing model preferred by most service providers, as they expand their MSP channel both upmarket to large telcos and downmarket to MSPs who serve the SMB and midmarket.

Backup

HYCU extends partner program to support Cloud Service Providers

June 15, 2020 Mark Cox Comments Off on HYCU extends partner program to support Cloud Service Providers
HYCU broadens its partner program to reflect the extension of its cloud partnering strategy since it introduced its Protégé multi-cloud program.

Channel Programs

ServiceNow extends partner enablement and empowerment tools

June 12, 2020 Mark Cox Comments Off on ServiceNow extends partner enablement and empowerment tools
While the heavy lifting in restructuring ServiceNow’s partner program was done last year, the company is building on that this year with multiple new enablement initiatives to further empower partners and enhance the partner experience.