Channel Programs

Channel Programs

Morpheus Data names first Channel VP and cops award from Ingram Micro

November 3, 2021 Mark Cox Comments Off on Morpheus Data names first Channel VP and cops award from Ingram Micro
Gul Paryani lays out the channel vision for the company going forward, and says that the Ingram Micro Award for Emerging Vendor of the Year will help their efforts considerably.

Channel Programs

Armis launches first partner program to bring structure to relationships as company moves from hybrid to channel model

October 26, 2021 Mark Cox Comments Off on Armis launches first partner program to bring structure to relationships as company moves from hybrid to channel model
Armis, which makes a unified asset visibility and security platform, is unveiling their APEX Partner Program, which will identify committed partners and provide them with strong rewards.

Channel Programs

Splunk opening Workload Pricing to all is major plus for partners

October 20, 2021 Mark Cox Comments Off on Splunk opening Workload Pricing to all is major plus for partners
Splunk also announced a  major reworking of its partner program, which is now the Splunk Partnerverse Program, and features a new badging system that unlocks paths to higher rewards.

Channel Programs

Cybersecurity vendor Query.AI launches partner program to support 100% channel Go-to-Market model

October 18, 2021 Mark Cox Comments Off on Cybersecurity vendor Query.AI launches partner program to support 100% channel Go-to-Market model
Query.AI, which provides centralized insights from decentralized data to make cybersecurity investigations more efficient, has a strong integrated Go-to-Market motion with partners, and is looking to add a few more.

Channel Programs

Swimlane formalizes channel program to drive expansion of new low code platform

October 18, 2021 Mark Cox Comments Off on Swimlane formalizes channel program to drive expansion of new low code platform
Swimlane sees major new channel opportunities through their low code platform, including SMBs through MSP partners.

Channel Programs

VMware gears partners up for multi-cloud world at VMworld

October 8, 2021 Mark Cox Comments Off on VMware gears partners up for multi-cloud world at VMworld
At VMworld, in addition to their new solution announcements, VMware also announced new partner support initiatives, all of which will launch in Canada at the same time as in the U.S.

Channel Programs

ViewSonic’s transformation and the channel

October 4, 2021 Robert Dutt Comments Off on ViewSonic’s transformation and the channel
ViewSonic Americas president Jeff Volpe joins us on the podcast to talk about the company’s transformation, the industry’s transformation, and how its partner programs and enablement have evolved.

Channel Programs

Cloudera ramps up channel Go-to-Market as company goes private

October 4, 2021 Mark Cox Comments Off on Cloudera ramps up channel Go-to-Market as company goes private
Cloudera is looking to its new venture capital backing to intensify its previously designed strategy of increasing is channel presence, particularly as they roll out SaaS Cloudera Data Platform solutions that are key to their strategy going forward.

Channel Programs

TIBCO to roll out new Partner to Partner program in Q4

September 29, 2021 Mark Cox Comments Off on TIBCO to roll out new Partner to Partner program in Q4
At the partner keynote during the TIBCO NOW event,TIBCO also previewed a variety of other changes that will be coming to the program and its partner enablement resources over the next year.

Channel Programs

Dell stresses continued importance of partners coming out of strong second quarter

September 27, 2021 Mark Cox Comments Off on Dell stresses continued importance of partners coming out of strong second quarter
Dell’s first half numbers have generally been good, particularly in clients, where the company is having to battle assertions they are looking to expand at the expense of channel partners.