Channel Programs

Channel Programs

British bot management vendor Netacea looks to channel to help drive expansion into North America

January 11, 2022 Mark Cox Comments Off on British bot management vendor Netacea looks to channel to help drive expansion into North America
Netacea is also announcing their U.S.-based leadership team, led by Senior Vice President of U.S. Sales Peter Berg and Vice President of Channels and Partners Kirk Horton.

Channel Programs

Zoom adds innovative marketing capabilities for partners with Zoom Partner Demand Center

January 4, 2022 Mark Cox Comments Off on Zoom adds innovative marketing capabilities for partners with Zoom Partner Demand Center
Zoom’s first marketing platform for partners features newer tools like video marketing and event syndication as well as ones which have been around in the industry for many years.

Channel Programs

Lenovo offers partners chance to increase revenues by 30% for hitting scalable incentives under new Lenovo 360 Global Channel Framework

December 14, 2021 Mark Cox Comments Off on Lenovo offers partners chance to increase revenues by 30% for hitting scalable incentives under new Lenovo 360 Global Channel Framework
Lenovo 360 will launch in January, and builds on the recent organizational changes in the company’s channel business.

Channel Programs

Four new PartnerPaths, AWS Marketplace for Containers Anywhere highlight announcements at Re:Invent Global Partner Summit

November 30, 2021 Mark Cox Comments Off on Four new PartnerPaths, AWS Marketplace for Containers Anywhere highlight announcements at Re:Invent Global Partner Summit
The AWS Global Partner Summit, the first major keynote to be held at the 2021 Re:Invent, featured some major new services announcements.

Backup

HYCU introduces new PACE global channel program that reflects company growth

November 29, 2021 Mark Cox Comments Off on HYCU introduces new PACE global channel program that reflects company growth
The new channel program is designed to make things simpler, eliminating confusion by promising zero channel conflict, clarifying deal registration and establishing a minimum advertised price, and adding a new track for MSPs.

Channel Programs

Poly seeing good results from innovative Poly Renew buy-back program

November 19, 2021 Mark Cox Comments Off on Poly seeing good results from innovative Poly Renew buy-back program
While the focus of vendor buy-back programs has traditionally been on responsible recycling of products, the emphasis here is on refurbishing phones to today’s standards and reselling them, as a way of dealing with chip supply issues.

Channel Programs

Palo Alto Networks unveils new product, channel specialization at Ignite21 event

November 16, 2021 Mark Cox Comments Off on Palo Alto Networks unveils new product, channel specialization at Ignite21 event
Major enhancements were announced to the company’s Prisma Cloud and CASB  offerings, as well as a new specialization which will broaden the use of the Cortex platform.

Channel Programs

Hammerspace steps up with Global Data Environment launch, new channel leader and new channel program

November 15, 2021 Mark Cox Comments Off on Hammerspace steps up with Global Data Environment launch, new channel leader and new channel program
Data management startup Hammerspace has unveiled an enhanced version of its global file system, and completed their transition to a 100% channel strategy with a new channel SVP and a new partner program.

Channel Programs

API security platform provider Noname Security launches global partner program

November 9, 2021 Mark Cox Comments Off on API security platform provider Noname Security launches global partner program
Noname has a fairly large channel – over 70 partners – for a very young startup, but has a 100% channel model and sees committed and enthusiastic partners as necessary for them to scale.

Channel Programs

Cloud-native web security company Reblaze remakes partner program

November 4, 2021 Mark Cox Comments Off on Cloud-native web security company Reblaze remakes partner program
Veteran channel leader Eyal Adanya was brought in from Amdocs to redesign the program as part of a general drive to strengthen Reblaze’s long-term relationship with key partners.