Channel Programs

Channel Programs

Quantum Computing looks to accelerate developing quantum market with first partner program

September 24, 2021 Mark Cox Comments Off on Quantum Computing looks to accelerate developing quantum market with first partner program
Partners in the quantum market include both traditional VARs, focused specialists from the quantum side, and database-focused partners who are broadening out.

Big Data

HP enhances Amplify channel program with HP Amplify Data Insights

September 22, 2021 Mark Cox Comments Off on HP enhances Amplify channel program with HP Amplify Data Insights
HP Amplify Data Insights provides data derived from HP, partners, and third-party sources to give partners insights that HP has not previously  been able to provide them.

Channel Programs

Cisco Summer – End Announcements/ What’s new with Cisco Canada in Fiscal 2022?

September 20, 2021 Cisco Canada Guest Blog Comments Off on Cisco Summer – End Announcements/ What’s new with Cisco Canada in Fiscal 2022?
Cisco Canada updates partners on plans for this year’s Cisco Connect event, Partner Summit, partner training and incentive programs and more in this guest blog post.

Channel Programs

StrongBox Data Solutions looks to appeal to new types of partners with expanded global channel program

September 10, 2021 Mark Cox Comments Off on StrongBox Data Solutions looks to appeal to new types of partners with expanded global channel program
The most prominent new feature is a redo of the partner portal, which has been designed to leverage new capabilities in the just-released new version of the company’s StrongLink software.

Channel Programs

Nebulon launches smartPartner program to better leverage OEM partner channels

September 10, 2021 Mark Cox Comments Off on Nebulon launches smartPartner program to better leverage OEM partner channels
Nebulon, which launched a year ago with server-embedded infrastructure software delivered as-a-service that competes against the big HCI players, has designed their program to make it easier for HPE, Lenovo and Supermicro partners to work with them.

Channel Communities

New CompTIA study finds cautious optimism in Canadian channel

September 7, 2021 Mark Cox Comments Off on New CompTIA study finds cautious optimism in Canadian channel
COVID’s turmoil has both positive and negative impacts, with the negatives including some retreat from focusing on emerging technologies.

Channel Programs

DigiCert rolls out new partner program around their PKI-focused Trust Solutions Group

August 31, 2021 Mark Cox Comments Off on DigiCert rolls out new partner program around their PKI-focused Trust Solutions Group
The new TSG program complements the existing TLS program, which is focused on DigiCert’s SSL business, although it is designed to be select with a much smaller number of partners.

Channel Programs

Checkmarx revamps channel program to encourage more partner focus on application security

August 26, 2021 Mark Cox Comments Off on Checkmarx revamps channel program to encourage more partner focus on application security
The new program makes changes in both structure and resources to give partners more paths to deepen their partnership, and encourage network security companies to deepen their focus on application security, which is Checkmarx’s area.

Channel Programs

Tessian launches channel program as part of move to 100% channel strategy

August 24, 2021 Mark Cox Comments Off on Tessian launches channel program as part of move to 100% channel strategy
Tessian is using a invite-channel program which focuses on higher end cybersecurity partners like Optiv.

Channel Programs

Kubernetes networking provider Tigera launches channel program to support developing channel

August 23, 2021 Mark Cox Comments Off on Kubernetes networking provider Tigera launches channel program to support developing channel
Tigera has been selling commercial products using the Calico Open Source it developed for about two years, but within the last six months, increased channel interest has led them to develop that channel, now supported by a partner program.