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Sage delivers on the promises it made last year to invest to make its products better known. It laid out its marketing strategy here to partners, and indicated that partners need to respond by stepping up to the plate in their turn.
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Last year at Sage Summit, newly appointed CEO Stephen Kelly stressed that Sage was returning to a channel-friendly position under his direction. This year, on the first day of the summit, devoted to Sage’s partners, the company repeatedly stressed the same position – and emphasized that progress has been made since last year.
Personalized training is at the heart of the new Sinequa partner program, which has been significantly revised from its original form, which was more like an alliance program.
BlackStratus is close to signing up its first 100 MSP partners for its SIEM-as-a-service offering, and has a plan in place to acquire thousands of partners over the next few years.
The joint solution will be available through the channel of both vendors, although in Canada, the FatPipe channel is more limited, so Avaya’s channel will likely carry the ball here.
DataMAPt offers a cloud-based RMM solution aimed at SMBs which offers flexible coverage, extreme ease of use, and very low pricing for the industry.
Channel partners can and should play a strong role in helping to reinvent everything-as-a-service [XaaS] for enterprises of all sizes, says HP Inc. President of the Americas Christoph Schell.
Encryption has been basically limited to larger enterprises because of its complexity, but with their new Safeguard Encryption 8 offering, Sophos has reworked it to be simple enough for mid-market and SMB companies.
Extreme Networks has announced a series of significant revisions to its channel program, with more to be announced at their partner event in October.
Apart from the typical benefits from certified status of Microsoft’s validation with customers, Microsoft’s policies of encouraging partnerships is generating new business for Actiance from other Microsoft vendor partners, and developing a higher value-add channel for them.
Nectar also announced a second new offering, around Microsoft Skype, with a suite of cloud enablement solutions that parallels ones they had previously offered for on-prem deployments.
Unusually for the business cloud backup space, Zetta has sold mainly direct, with only a small MSP channel. The new portal is designed to appeal to MSPs, and is part of a campaign to significantly expand the percentage of business that goes through partners.
Microsoft Canada channel chief Jason Brommet laid out what the company sees as the new opportunities in Canada and how recent moves, including the Canadian data centres going live, will help partners succeed. He also indicated that channel resources in Canada are being significantly enhanced.
Microsoft reviews response to their second cloud profitability eBook, which finished its ‘rolling thunder’ rollout at WPC, and looks at what’s ahead to assist with partner profitability.
Office 365 business continues to show impressive growth, although Microsoft is impressing upon partners that the real money here doesn’t come from selling subscriptions, but in integrating it into other solutions and building their own custom offerings on top.
Making the top edition of Windows 10 available for $7 per user per month opens the doors to small businesses and the channels with which they work.
