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Ex-Cisco veteran Bridget Bisnette has been formally announced as global Riverbed channel chief, along with a much more simplified – and very different – channel program aimed at penetrating lower into the enterprise and midmarket from Riverbed’s traditional sweet spot.
The Cloud Accelerator initiative, a new component in the SAP Cloud Choice Profit program, provides cloud marketing resources and support for cloud partners who meet specific criteria.
In the last year, Cogeco Peer 1 has re-embraced the channel in Canada, and sees core offerings like this one as critical to channel growth, which in turn they see as critical for the company.
The Tintri collaboration provides a packaged replication service for higher tier disaster recovery needs. It will be available through Neverfail partners, and will likely be able to be sold by Tintri partners too.
The new, simplified solution packages for Cradlepoint Branch, Mobile and IoT solutions are not an option, but will become the sole route to market after May.
Andrew Eppich, Managing Director at Equinix Canada, thinks that the trends in the economy intersect well with Equinix’s Canadian channel strategy and recent global initiatives.
Peter McKay also emphasized that Veeam has developed a much better sense of a long-term strategy than it had had before, and that steps along this path will be visible in 2018.
Nectar creates a new Chief Revenue Officer position to coordinate the company’s different channel routes to market.
Carbonite made key solution acquisitions and reworked their channel program in 2017 to build a base for significant growth in 2018. Now they need to execute, and are looking to some new initiatives to help them do that.
IBM Canada is looking to grow its channel in 2018, and it has a new value proposition for partners, and a new yet familiar partner to help make it happen. I recently sat down with Marshall St. Louis, leader of the systems group at IBM Canada, and Brian Aebig, vice president of sales for the…
ViewSonic CES announcements also include a new 4K 27-inch model along with the XP in their Professional series, and two new Enterprise series models.
Cyxtera, formed last year by integrating CenturyLink’s 57 data centres with four security companies, has a large minority of its sales go through channel partners, who also stand to benefit from the addition of Immunity’s penetration testing and adversary simulation capabilities.
Liquidware sells entirely through channel partners, and uses a relatively small value channel because of their enterprise focus. Their solution works in any desktop environment, however, so they are on the lookout for potential new partners at Microsoft events.
U.K.-based Flexxible is growing its presence in North America, and is also introducing their first partner program for North American partners at the Citrix Summit event.
Ingram Micro Canada chief Bill Brandel discusses the distributor’s performance in 2017, and looks ahead at what to expect in 2018 in this video interview.
The new Citrix program is much simpler than the old, and its five separate programs, and provides new automated registration of benefits. It also adds a new back-end rebate.
While eG Innovations has a broad portfolio of offerings, half of their revenues are related to Citrix, so the lion’s share of the enhancements in this release are Citrix-related as well.
