While Cleveland-headquartered Keyfactor is well-known in the North American market and channel, Swedish-based PrimeKey, while a global company, is much stronger in Europe and has had a much less robust channel presence.
Code42 moved to a 100% channel model last fall with the launch of their Incydr solution for insider risk detection, which integrates well with SIEM, SOAR and IAM vendors, and benefits from channel partners who can bring these integrations together.
The emphasis with the five new offerings, using technology from Addfor, Everseen, cnvrg.io, SAS and NetApp, is on the solutions’ ease of deployment, removing a barrier that has stymied many enterprises from getting AI products into production.
Digital Guardian is also introducing a streamlined Managed DLP for Midsize Companies channel program to help partners sell the new service more effectively.
BeyondTrust has built the standardization of pricing across the products of the four companies who became the present BeyondTrust in 2018 into the program. They have also separated out their less active partners into a new Authorized tier that will buy through distribution.
Aruba sees major new opportunities for channel partners in the new integrations between the old Silver Peak platform, now Aruba EdgeConnect, and both ClearPass Policy Manager and Aruba IDS/IPS Threat Defense.
With the growth of subscription-based sales, FireMon has also restructured its deal registration discounts to add support for subscription-based opportunities.
Ataccama launched its Ataccama ONE Gen2 Platform into beta in November, and used its flagship customer event to highlight both its general availability and its ability to address customer concerns enumerated in a new study that was also featured at the event.
VAST still sells its technology through an appliance model, but now the customer purchases it directly from Avnet, which makes the hardware, giving the customer direct from the manufacturer pricing, although VAST says their channel strategy will not be impacted by this. .
Almost everything in HPE’s portfolio is already available as a service, and while Canadian customers have been somewhat slow to warm to the new model, Hilton says that’s changing in a big way.
The cloud distributor hires a bilingual Canadian head of sales and a Canadian Microsoft Program Manager, reflecting the key influence of Microsoft in convincing Pax8 to finally put boots on the ground in Canada.
Intel touts the superiority of its processors over the competition in many AI-related applications, and also introduces a plethora of related product.
Lenovo is unveiling eight new servers using the just-announced Intel Ice Lake processors, with four of them representing specialized use cases, and expanding the portfolio of Lenovo servers with Neptune liquid cooling.
In addition to the new offering, which will let Dell partners who were already working with Druva apply that business to the Dell Partner Program, Dell is also announcing the addition of Google Cloud to the Dell EMC PowerProtect Data Manager cloud ecosystem, and the ability to lower snapshot retention costs with joint availability of PowerProtect Cloud Snapshot Manager and PowerProtect DD Virtual Edition.
Kemp’s load balancers now have the capability to manage all layers of the network, not just levels 4-7.
The new association launches with its first ten members, which does not yet include any of the largest players in the space, and a goal of removing confusion among customers and channel partners about the multiple definitions used around remote and hybrid work.
The platform, originally made by an Australian company, has been made fully ready for the North American market, including being compliant with U.S. and Canadian tax laws.
Zadara also has doubled the number of internal people involved in partner support.
GMS provides outsourced white-labeled support like help desk and NOC services to MSPs, and the depth and breadth of their services will be a big advance in what Sherweb is able to offer their MSP partners.
Aptum has made a strong effort since they became a standalone to be more systematic in their channel policies, and while the look of the channel changes with the colo divestiture, they pledge commitment to the same strategy around managed services.
