WhiteHat has been a long-time application security testing provider, but recognize that the trends in the market require shifting their approach, and they have remade their partner program to incent this focus in their partners.
San Mateo-based Exabeam has announced a restructuring of its Technology Alliance Partner Program, which sees it move from the flat program that is typical of many technology partner programs into a three-tiered program based on the nature of their strategic alliances.
Symantec is making two sets of related announcements, with the key link between them being the general availability of the ICD Exchange, which enhances shared intelligence between Symantec and third-party vendors.
Cortex is the next-generation of Palo Alto Networks’ Application Framework, with the ability to create a much deeper data lake and analyze it more effectively. The newly announced Traps 6.0 endpoint solution contributes to this, as it now gathers data like an EDR solution for the first time.
Pluribus Networks is also announcing an expanded partner ecosystem, which includes several categories of technology partners.
Proofpoint’s historical focus has been higher upmarket, but Essentials, which came originally from a 2013 acquisition, and has been substantially rebuilt from the ground up with an SMB focus, is a key part of their strategy as well.
Thomas is stressing that Arcserve will remain consistent in its go-to-market and programmatic approach, both of which he sees as strengths in the market, although they will be implementing measures to energize their channel.
Farsight has had an OEM program to go to market with strategic vendor partners, but now is supplementing that with a new program to expand their reach further through the VAR channel. It formalizes a route to market that has been there before, but on an ad hoc and opportunistic basis.
Microsoft vet Aziz Benmalek takes over as Splunk’s global channel chief, while the company announced new partner incents, improvements to their partner portal, and the implementation of the new partner tracks announced at last fall’s Splunk .conf18.
VAST Data is targeting larger enterprises with an unabashed rip-and replace offering, designed to replace legacy data centre infrastructure with what they term a revolutionary and state of the art offering designed to deal with modern enterprise pain points.
Cohesity believes that their bringing compute to where the data sits will allow customers to illuminate previously Dark Data and put it to use in generating better business outcomes.
Meta Networks has taken customer feedback since coming out of stealth almost a year ago, and made a series of enhancements around security, management and usability.
OrionVM, which only sells through channel partners, continues to build out what they regard as a highly sophisticated platform, which can compete effectively against the large hyperscalers on margin because all the elements of their stack are built internally rather than licensed.
TITUS has been successful selling to very large enterprises, but as their skillset becomes even more relevant to the broader data protection market, they are broadening their go-to-market strategy with an expanded system of both strategic technology and reseller partners, with the goal of a 100 per cent channel business.
Senet is looking for Arrow to help amplify the reach of their Low Power Wide Area Virtual Network for the IoT.
Chad Dunn, who runs HCI product management at Dell EMC, thinks the stars are aligned for hyperconverged to continue its breakneck growth rates this year
Pulse Secure believes that the less familiar Software Defined Perimeter architecture market has reached a critical point in market acceptance.
While Attunity’s smaller channel, which is principally SI’s, will realize more significant and elastic capabilities through Qlik, Qlik’s legacy channel, which is much larger, will reap new data integration capabilities. This is something Qlik sees as vital because of where they believe the analytics market is headed.
Comodo is recruiting partners who are prepared to make a deeper commitment to the company and supporting them through the program, while leveraging distribution for the first time ever to support much larger numbers of more transactional partners.
Empower provides a much more focused approach to the security sale than tools that Continuum has provided in the past, which includes a new assessment service to identify gaps in customer security, and dark web monitoring to show customers what has already been stolen from them.
