Proofpoint is launching a major update to its global channel strategy with the debut of the Proofpoint Partner Network, a new partner program designed to improve partner profitability, predictability, and long-term growth. Replacing the Element program, the new framework introduces a three-tier structure — Select, Elite, and Elite+ — along with stronger incentives, clearer deal and renewal protections, expanded marketplace routes to market, and a greater emphasis on services and data security.
In this episode, Stan de Boisset, senior vice president of global channels at Proofpoint, joins us to break down what’s changing, why Proofpoint made these updates now, and what partners need to know as the program goes live. We discuss how the company is thinking about partner trust, lifecycle economics, and the role of services in building durable, scalable partner businesses.
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