StorMagic

Storage

Brian Grainger moves from Spectra Logic to StorMagic as CRO with plans to grow presence in hyperconverged market

January 10, 2019 Mark Cox Comments Off on Brian Grainger moves from Spectra Logic to StorMagic as CRO with plans to grow presence in hyperconverged market
Grainger talks with ChannelBuzz about his plans to build StorMagic’s brand, its channel and its business and become a major player in the HCI space.

Networking

StorMagic partners with Cisco, Citrix on edge appliance designed for Citrix Workspace Service

May 10, 2018 Mark Cox Comments Off on StorMagic partners with Cisco, Citrix on edge appliance designed for Citrix Workspace Service
The new StorMagic appliance, leveraging its relationship with two of their strategic partners, will go to market through the Cisco channel.

Channel Programs

StorMagic building out HCI enterprise edge strategy with expanding channel, strategic partnerships

March 23, 2018 Mark Cox Comments Off on StorMagic building out HCI enterprise edge strategy with expanding channel, strategic partnerships
StorMagic announced a new strategic relationship around Schneider Electric’s APC products this week, the latest step in a strategy of building out a 100 per cent channel model and strategic partnerships that the company thinks has it poised for even more explosive growth.

Servers

Lenovo: We want to be the top OEM for hyperconverged

November 12, 2015 Mark Cox Comments Off on Lenovo: We want to be the top OEM for hyperconverged
Lenovo sees strong momentum in its server business, with its core server business showing signs of beginning to scale growth, and its roster of hyperconverged partners offering significant potential in that space.

Data Centre

Lenovo, StorMagic partner on hyperconverged low cost ROBO solutions

August 17, 2015 Mark Cox Comments Off on Lenovo, StorMagic partner on hyperconverged low cost ROBO solutions
Lenovo teams up with software-defined storage vendor StorMagic to offer three new hyperconverged offerings. They are unlikely to be their last.

Channel Programs

Entry level-focused StorMagic launches first channel program

July 2, 2015 Mark Cox Comments Off on Entry level-focused StorMagic launches first channel program
StorMagic has sold mainly direct since its founding in 2006, but is transitioning to a 100 per cent channels strategy, and to expand its base of quality partners has unveiled its first partner program.

Distribution

StorMagic signs on Arrow to distribute its ROBO-focused virtual storage solution in North America

March 25, 2015 Mark Cox Comments Off on StorMagic signs on Arrow to distribute its ROBO-focused virtual storage solution in North America
StorMagic is looking to re-engage with the channel and build up a strong channel business for its sophisticated solution aimed and priced for SMBs and ROBO environments, which will include more strong Canadian partners.