Software
Celebrating Canadian entrepreneurship and success at Sage Summit Toronto
Sage Canada head Paul Struthers recaps the highlights of the recent Sage Summit in Toronto.
Stephen Kelly
Cloud
New Toronto office highlights Canadian-specific announcements at Toronto Sage Summit
Sage also announced new data from a survey they commissioned about small business in Canada, and pledged to work to bring together groups to lobby on their customers’ behalf.
Cloud
Sage looks to disruptive product strategy to leapfrog competition
At Sage Summit, Sage has outlined to partners a much more detailed roadmap than it has ever done before, in order to get the partners to understand fully where things are going, to buy into the changes, and engage closely with Sage on them.
Cloud
Sage launches massive campaign to build brand
Sage delivers on the promises it made last year to invest to make its products better known. It laid out its marketing strategy here to partners, and indicated that partners need to respond by stepping up to the plate in their turn.
Channel Programs
Sage truly stresses it is truly serious about partners – truly
Last year at Sage Summit, newly appointed CEO Stephen Kelly stressed that Sage was returning to a channel-friendly position under his direction. This year, on the first day of the summit, devoted to Sage’s partners, the company repeatedly stressed the same position – and emphasized that progress has been made since last year.
Cloud
Sage sees three-way synergies with Salesforce in new Microsoft partnering deal
Sage sees the tighter integration with Microsoft platform as good news for Sage partners, and for Microsoft partners looking to benefit from Sage Live’s innovation.
Channel Programs
Sage gears up for major Business Partner program redo
Mistakes were made in the last five years in terms of channel strategy, Sage admits. The vendor says it has learned from those mistakes, is now led by senior executives committed to a partner-driven strategy, and that VARs and consultants will soon see this by their deeds, not just by their words.
Cloud
Sage restates commitment to small business
Sage emphasized that even as it moves its technology forward, it will not forget the SMB customers who built up its business. Sage also is making an effort to pick up new customers among millennials, and to increase its presence in the U.S.