Riverbed

Channel Programs

Riverbed unveils new channel chief and significantly changed channel program

January 17, 2018 Mark Cox Comments Off on Riverbed unveils new channel chief and significantly changed channel program
Ex-Cisco veteran Bridget Bisnette has been formally announced as global Riverbed channel chief, along with a much more simplified – and very different – channel program aimed at penetrating lower into the enterprise and midmarket from Riverbed’s traditional sweet spot.

Cloud

Riverbed announces automated integration between ZScaler and SteelConnect SD-WAN

November 2, 2017 Mark Cox Comments Off on Riverbed announces automated integration between ZScaler and SteelConnect SD-WAN
Riverbed and ZScaler partner again, this time on an integration around SteelConnect SD-WAN cloud networking that increases customer agility by automating ZScaler’s security capabilities within.

Channel Programs

Riverbed outlines channel strategy, channel roadmap

May 1, 2017 Mark Cox Comments Off on Riverbed outlines channel strategy, channel roadmap
Riverbed provided an update to partners on where they are in enhancing their services and partner competencies, and also promised a new partner portal is on the way.

Managed Services

Riverbed looking for more partners to get into managed services

May 1, 2017 Mark Cox Comments Off on Riverbed looking for more partners to get into managed services
At their Partner Event. Riverbed highlighted the success of Kentucky-based Tier 3 Technologies, which transitioned from an on-prem VAR to a SteelFusion and SteelCentral-focused MSP in less than three years.

Networking

Riverbed lays out channel, integration plans for “Meraki-killer” Xirrus

April 28, 2017 Mark Cox Comments Off on Riverbed lays out channel, integration plans for “Meraki-killer” Xirrus
The integration of two companies with fundamentally different partner bases poses specific challenges, but also creates new opportunities.

Networking

Riverbed touts its cloud-first commitment at channel event

April 27, 2017 Mark Cox Comments Off on Riverbed touts its cloud-first commitment at channel event
Riverbed delineated the progress it has made in its cloud strategy over the past year – while also giving Cisco a backhanded compliment for providing leads for Riverbed SD-WAN solutions.

Networking

Riverbed opens ‘gold mine’ for partners with launch of partner services toolkit around Aternity

April 27, 2017 Mark Cox Comments Off on Riverbed opens ‘gold mine’ for partners with launch of partner services toolkit around Aternity
Riverbed looks to enhance partners’ selling motions around SteelCentral with a new toolkit to show off the Aternity technology acquired last year to customers.

Marketing

Riverbed Reach delivering results as part of Riverbed’s digital marketing strategy

April 27, 2017 Mark Cox Comments Off on Riverbed Reach delivering results as part of Riverbed’s digital marketing strategy
Riverbed Reach, which was announced at last year’s partner event, went live two months ago, and its enablement of partners’ digital value proposition efforts is already bearing fruit.

Networking

Riverbed announces multiple software-defined solutions

September 13, 2016 Mark Cox Comments Off on Riverbed announces multiple software-defined solutions
Riverbed is making significant announcements today around its SteelConnect, SteelCentral and SteelFusion product lines.

Data Centre

Riverbed responding to fundamental shift in deployment of IT services

April 7, 2016 Mark Cox Comments Off on Riverbed responding to fundamental shift in deployment of IT services
At Riverbed’s partner event, their Chief Strategy Officer outlined a complex and model-driven paradigm of how modern IT services are being transformed digitally, and his view of how the company and its partners need to respond. Interestingly, partners seemed to get it.