Riverbed

Data Centre

Riverbed responding to fundamental shift in deployment of IT services

April 7, 2016 Mark Cox Comments Off on Riverbed responding to fundamental shift in deployment of IT services
At Riverbed’s partner event, their Chief Strategy Officer outlined a complex and model-driven paradigm of how modern IT services are being transformed digitally, and his view of how the company and its partners need to respond. Interestingly, partners seemed to get it.

Marketing

Riverbed steps up digital marketing to support mainstream networking push

April 7, 2016 Mark Cox Comments Off on Riverbed steps up digital marketing to support mainstream networking push
A key component of the new strategy is Riverbed Reach, a new marketing program the company announced at its Partner Summit event.

Data Centre

Riverbed moving into mainstream computing to disrupt the world: CEO Kennelly

April 6, 2016 Mark Cox Comments Off on Riverbed moving into mainstream computing to disrupt the world: CEO Kennelly
Riverbed CEO Jerry Kennelly kicked off Riverbed’s partner event with a forceful keynote in which he stated that Riverbed’s move into SD-WAN will move the company into mainstream networking and create a massive new market opportunity for both Riverbed and its partners, who are their entire route to market.

Channel Programs

Riverbed expands partner program, will add subscription offerings

April 6, 2016 Mark Cox Comments Off on Riverbed expands partner program, will add subscription offerings
Riverbed adds new tracks for integrators and managed services, extends rebates and incentives, and is aiming to have all its offerings capable to being offered by partners on a subscription basis by the end of 2016.

Networking

New Glue Networks Sales VP looks to expand company’s markets

March 21, 2016 Mark Cox Comments Off on New Glue Networks Sales VP looks to expand company’s markets
Alan Grahame looks to strengthen the Glue sales teams, including channel managers, expand their SaaS business, and continue to move their business beyond Cisco.

Avnet Technology Solutions' Gavin Miller
Distribution

Avnet unifies training and support

November 18, 2015 Robert Dutt Comments Off on Avnet unifies training and support
With the new Avnet Knowledge Network, the distributor is aiming to bring all of its support and training offerings under the same roof.

Channel Programs

Riverbed redoes Technology Alliance Program to cover whole product line

November 4, 2014 Mark Cox Comments Off on Riverbed redoes Technology Alliance Program to cover whole product line
The new Riverbed-Ready program is for ISVs partners, and is designed to spur new and more full featured solutions which cover all the elements of Riverbed’s Application Performance Platform, but solution provider partners are also expected to benefit significantly.